At Casa Spirits, we make good booze without the B.S. No fancy backstories, no inflated prices, just quality spirits, RTDs and cocktail kegs that people actually want to drink.

As we scale nationally, we’re looking for a National Retail Manager to lead our retail execution across Australia.

This is not a route sales role. It’s a senior, strategic commercial role focused on unlocking scale, driving national distribution through chains, and ensuring Casa wins at shelf.

The Role

Reporting directly to the Head of Sales, you’ll own Casa’s national retail accounts, with a key focus on chains, major independents and strategic retail partners.

You’ll act as the critical link between head office strategy and in-store reality, leading range reviews, promotions, trade marketing execution and commercial performance across the country.

What you’ll be doing

- Owning and growing Casa’s national retail accounts and groups
- Leading range reviews, current SKU launches and promotional submissions
- Driving distribution, rate of sale and shelf presence across both chains and banners
- Own the retail strategy from concept to completion
- Partnering with Marketing and Trade Marketing on shelf, POS and activation strategy




- Supporting demand planning, forecasting and revenue reporting
- Tracking trade spend, ROI, margin and velocity
- Working closely with State Sales Managers to guide local execution
- Representing Casa at key trade events, customer presentations and industry forums
- Key role in the establishment and growth of Casa's national retail sales team as distribution expands

About you

- 5+ years’ experience in retail liquor sales, ideally with national or multi-banner exposure
- Proven experience managing chains is essential
- Proven experience managing groups and major independents is preferred
- Strong commercial acumen, comfortable with forecasting, reporting and trade spend
- Confident senior stakeholder manager (buyers, category managers, internal leaders)
- Organised, proactive and outcome-focused
- A natural leader who lifts standards and mentors others

Why Casa

- Competitive senior salary plus performance incentives
- Significant autonomy and influence in a fast-growing national brand
- Product allowance
- A no-B.S. culture that values action, ownership and good people

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📌 National Retail Business Manager (Williamstown)
🏢 Casa Spirits
📍 Williamstown