Haus of Chain is proud to be partnering with SLICKHAIR, one of Australia's most exciting and fast-growing beauty and personal care brands. Known for their bold creative, cult product range and growing retail footprint across the globe, SLICKHAIR has built a loyal community of customers who genuinely care about the brand they're buying into.

ABOUT THE ROLE

As Digital Marketing Specialist, you'll own SLICKHAIR's digital marketing activity end-to-end, working closely with and reporting directly to the Head of Brand & Marketing. The budget, the data and the channels will be in your hands, along with the trust to build the strategy and make it happen.

This role is made for someone who loves being strategic, yet hands-on. You're the one testing, tweaking and watching the numbers move in real time, as well as ironing out this strategic approach for each channel.

Key areas of responsibility:

- Strategy and Performance: Build and run the digital strategy across paid, email, social and web. Each week, you'll report straight to the founder and Head of Brand & Marketing on ROAS, CAC, LTV and retention. You'll dig into the data, spot the opportunities, and brief the Creative Director so every learning shapes what comes next.
- Paid Advertising & SEO: This is hands-on media ownership, not agency oversight. You'll plan, run and optimise campaigns across Meta, TikTok, Pinterest, Google and Amazon. You'll bring paid social and search fully in-house within 60 days. You'll also own SEO and SEM, test channels like TikTok Shop.
- Ecommerce and Website: Day-to-day improvements across the Shopify site and app, spanning AU, US, UK and EU storefronts. Landing pages, campaign journeys and conversion all sit with you.



Customer experience and commercial outcome always come first.
- CRM and Lifecycle Marketing: Own CRM strategy end-to-end: email, SMS, automations and segmentation. Your focus is turning acquisition spikes into loyal repeat customers. You'll also grow the database and help shape what a loyalty or subscription model could look like.

WHAT SUCCESS LOOKS LIKE

Within your first 60 days, paid media across Meta, TikTok, Pinterest, Google and Amazon is fully in-house and performing at or above benchmark. From there, you're lifting ROAS, improving blended CAC, and turning spikes in new customers into loyal repeat buyers.

You've got a CRM growth plan and a loyalty or subscription roadmap taking shape. Conversion keeps climbing across every storefront, and you've built a weekly growth report the whole team genuinely trusts and uses.

ABOUT YOU

You're genuinely excited by digital customer experience: the kind of person who gets a real buzz watching a funnel tighten or a retention curve bend the right way. You've partnered closely with brand or creative teams before, and you know how to turn performance data into briefs that drive conversion.

On the practical side: you've got runs on the board across Shopify (ideally Plus), hands-on paid media experience across Meta, Pinterest and TikTok, and robust CRM skills, ideally in Klaviyo. You know your way around different platforms like GA4, Looker Studio and Hotjar, and you're commercially sharp. You are comfortable owning a budget, and you're a doer who loves being in the accounts daily.

Amazon experience, TikTok Shop know-how, a beauty or personal care background, and basic landing page building skills (Shopify themes, Replo or PageFly) will all put you ahead of the pack.

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📌 Digital Marketing Specialist (Melbourne)
🏢 HAUS (of) CHAIN
📍 Melbourne