This role leads marketing across Asia Pacific & Japan for a fast-scaling AI infrastructure company, covering Australia/NZ, India, Japan, Korea and Southeast Asia, critical in forming a multi-year regional strategy down to the mechanics of individual campaign execution.

It's a build-from-near-scratch mandate: you'll stand up the systems, team structure and programs the region doesn't yet have, while wiring in automation and AI tooling wherever it can multiply the team's output.

Core Responsibilities

- Set the APJ marketing strategy and budget — forecasting, spend allocation, and ROI reporting tied to regional revenue targets and global company priorities.
- Represent APJ inside the broader go-to-market org, working closely with regional sales, channel/partner and customer success leaders to keep marketing tightly coupled to pipeline goals.
- Build out a repeatable demand generation engine spanning integrated campaigns, account-based marketing, paid/digital acquisition, webinars and customer lifecycle marketing — with direct accountability for pipeline and revenue contribution.
- Adapt global messaging, positioning and sales tools for technical and C-level buyers across the region, and channel local market intelligence back to global product and marketing teams.
- Drive brand visibility and customer advocacy through regional content, thought leadership and community-building — including translated/localized content in languages such as Japanese and Korean.
- Own the region's event calendar and field marketing programs, and develop co-marketing partnerships with cloud providers, systems integrators and resellers.




- Manage regional digital channels — website, SEO/SEM, paid and programmatic — and build the underlying marketing ops infrastructure
- Grow the current team into a mature regional function, supplementing headcount with agency and vendor partnerships as needed.

What You Bring

- 8+ years in B2B tech marketing, including 5+ years managing marketing teams across more than one APJ market. Background in cloud, infrastructure, data center, DevOps, security or similar technical sectors strongly preferred.
- A track record of building marketing functions inside high-growth companies — building teams and infrastructure without much of a pre-existing foundation.
- Robust grasp of pipeline/funnel metrics, ABM methodology and attribution modeling, with demonstrated success hitting pipeline and revenue targets sourced from marketing.
- Credibility marketing to both highly technical audiences (developers, architects, platform engineers) and executive buyers (CIOs, CTOs)
- Real, lived understanding of market differences across ANZ, Japan, Korea, India and Southeast Asia, and how to prioritize and sequence investment across such varied markets.
- Experience running co-marketing motions with hyperscalers, global systems integrators and channel/reseller partners in the region.
- A track record building and leading distributed, culturally diverse teams — low-ego, high-ownership operators who move fluidly between strategic and hands-on work.
- Bachelor's degree in Marketing, Business, Commerce or related field. MBA or other postgraduate qualification a plus, not required.

We regret to inform only shortlisted candidates will be contacted.

📌 Regional Head of Marketing, APJ (AI Technology Firm) (Sydney)
🏢 Salient Group
📍 Sydney