- Own COREtec's brand and awareness across ANZ, with a robust emphasis on social — keeping the brand consistent while adapting global USFloors guidelines to the local market.
- Run the social ecosystem — TikTok, Instagram, Facebook, and LinkedIn — across both organic and paid, with a focus on cost-effective, tightly targeted ads rather than broad spend.
- Build B2B campaigns that reach our customers and the trade directly. Source and use audience data to power and sharpen those campaigns.
- Produce and adapt on-brand content for online and offline channels using Adobe Creative Suite (Photoshop, Lightroom, InDesign), including photo and video built for social.
- Plan and project-manage in-market activations and retail display rollouts end to end — coordinating international supply and logistics timing, installation schedules, and sales-training windows so everything lands on time.
- Manage the creative/media agency and freelancers, analyse and report on campaign and agency performance, and present plans and results to APAC leadership.

Requirements

- Minimum 3 years in a marketing role, ideally in building products, flooring, interiors, homewares, or a related trade, retail, or interior design sector.
- Proven hands-on experience across social media, email marketing, and paid digital advertising (Meta, Google).
- Ability to create and adapt engaging content, brief agencies, manage creative production,



and maintain brand consistency across all touchpoints.
- Excellent written and verbal skills, with the ability to tailor messaging for both trade and consumer audiences.
- Working knowledge of Adobe Creative Suite (Photoshop, InDesign, Lightroom).
- Bachelor's degree in Marketing or a related field, or equivalent hands-on experience.

Core Competencies

Demonstrates expertise in managing brand awareness and marketing campaigns across social media platforms, with a strong focus on content creation and audience engagement. Proficient in project management and collaboration with creative agencies to ensure timely execution of marketing strategies.

Highest-signal resume keywords

- Social Media Management
- Content Creation
- B2B Campaign Development
- Adobe Creative Suite
- Digital Advertising

ATS Optimization Keywords

Hard Skills

- Social Media Marketing
- Email Marketing
- Paid Digital Advertising
- Campaign Analysis
- Project Management

Soft Skills

- Excellent Written Communication
- Excellent Verbal Communication

Certifications & Qualifications

- Bachelor's Degree in Marketing

Industry Keywords

- Building Products
- Flooring
- Interiors
- Homewares
- Retail

Tools & Technologies

- Adobe Photoshop
- Adobe InDesign
- Adobe Lightroom
- Meta Ads
- Google Ads

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📌 Digital & Brand Marketing Strategist (Melbourne)
🏢 Jobtailor
📍 Melbourne