Lendi Group is transforming the way Australians find, buy and own property. As the company behind Lendi — Australiaʼs original and #1 digital mortgage brand — and the iconic Aussie franchise network, we combine technology, distribution and deep property expertise to support customers across their entire property journey.
Powered by our proprietary AI platform and a national network of 1,300 brokers and 220 retail stores, Lendi Group now manages a $107B+ loan book and continues to set the pace in the industry, recently recognised as Aggregator of the Year.

Through our integrated Find–Buy–Own ecosystem and industry-leading Agentic platform, weʼre redefining how property decisions are made — delivering greater confidence, speed and simplicity for customers.

This role sits at the centre of that next phase of growth.

- Innovation at Our Core – We challenge the status quo and push boundaries to create better solutions, with a goal of becoming AI-native by June 2026.
- Work with the Best – Collaborate with some of the brightest minds in fintech, financial services, and strategy.
- Make an Impact – Contribute to meaningful projects that shape our business and the future of property finance.
- Grow & Evolve – Develop your skills and advance your career in a fast-moving, purpose-driven environment.

About the role

The GM, Aussie Retail holds full national P&L; accountability for one of Australia’s most recognised mortgage brands. This role presents a rare opportunity to lead and scale a national franchise network while driving sustained revenue and margin growth. The GM will focus on strengthening franchisee partnerships and network engagement, integrating Retail into a broader technology-enabled ecosystem, and shaping the future of retail mortgage distribution.

Job Description

Franchise Retail Strategy & Channel Growth

- Develop and execute the national Franchise Retail growth strategy aligned to Group objectives
- Scale the Retail footprint while protecting unit economics
- Drive sustained productivity uplift across the franchise network
- Ensure long-term channel sustainability and margin discipline.





Inspirational Network Leadership

- Lead and coach State Managers to build high-performing, growth-oriented teams
- Build strong, trusted partnerships across the franchisee network
- Foster a culture of accountability, collaboration and customer excellence
- Act as a visible and credible leader across the Retail channel.

Performance & Commercial Accountability

- Own Retail P&L; and operating budget
- Monitor productivity metrics (lodgements, DPH, conversion, attachment)
- Drive structured business planning and disciplined performance management
- Embed data-informed leadership supported by our Agentic platform.
- Lead adoption of agent-assisted leadership tools to increase decision velocity
- Champion the integration of Retail within the Find–Buy–Own ecosystem
- Drive alignment between retail and broader distribution functions.

Leadership

- Serve as a senior member of the Distribution Leadership Team, contributing to strategic direction, decision-making, and organisational leadership.
- Demonstrate cabinet solidarity and executive presence
- Lead with integrity, accountability and long-term growth focus.

Key Measurements

- Retail revenue and contribution margin
- Franchisee productivity and settlement growth
- Network headcount growth and retention
- State-level NPS and engagement
- Campaign adoption and product penetrationBudget performance and cost management.

Qualifications

- 10+ years senior leadership experience in mortgage broking, franchising or financial services distribution
- Proven capability to grow and scale large sales or franchise networks
- Robust commercial acumen with demonstrated P&L; ownership
- Inspirational leadership style with ability to build trusted partnerships




- Ability to balance growth, compliance and customer outcomes
- Experience operating within a technology-enabled, data-driven environment preferred.

Additional Information

Lendi Group teams operate across Australia and the Philippines. Bringing together diverse expertise, innovative technology and a customer-first approach, our teams work seamlessly to simplify the property journey, helping Australians find, buy and own property with confidence.

We support our people in a variety of ways, but a few of the benefits that our people rave about include:

- A vibrant, relaxed, yet professional culture.
- Hybrid working arrangement designed to support work-life balance, while fostering meaningful connection and collaboration.
- A holistic wellbeing programs offering 24/7 support, including medical, mental health, and financial wellbeing services to enable our workforce to thrive at home and work.
- Generous paid Parental Leave: we celebrate our growing Lendi Group family with 18-26 weeks leave for primary carers and up to 4 weeks for secondary carers.
- An additional week’s Loyalty Leave each year after reaching 3 years’ service.
- Wellness initiatives with a strong focus on psychological safety.

We’re committed to fostering a diverse and inclusive community at Lendi Group. We believe that a team reflecting the world around us leads to greater innovation, stronger collaboration, and a more engaging workplace.

Our culture is guided by our 3 core values: We Are Stronger United; Act Like You Own It; and Keep Home Loans Human. Our values are part of our core DNA that helps Lendi Group to attract, engage and evolve the right talent and build best-in-class products.

This is an opportunity to shape the future of a fast-growing, purpose-driven company that’s transforming the homeownership journey.

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📌 General Manager, Aussie Retail (City of Sydney)
🏢 Lendi Group
📍 City of Sydney