Position Overview The Sales Representative will be responsible for growing our presence across Western Australia through effective account management, new business development, and strong customer relationships.

The successful candidate will manage existing accounts, identify current opportunities, increase product ranging and movement, and consistently deliver against sales targets and KPIs.

You will become a key ambassador for the Nail Brewing brand, representing our beers professionally across hospitality, liquor retail, and trade channels.

About Us

Nail Brewing is one of Western Australia’s most respected independent craft breweries, renowned for producing innovative, premium-quality beers with a strong focus on craftsmanship, quality, and pushing the boundaries of brewing.

As we continue to grow our presence across WA, we are looking for a passionate and driven Sales Representative to join our team and play a key role in expanding our customer base, strengthening trade relationships, and driving sales growth.

Key Responsibilities

Sales Growth & Business Development

- Growing our presence across WA hospitality, liquor retail, and premium beverage channels.
- Identify and secure new business opportunities including bars, restaurants, pubs, bottle shops, and independent retailers.
- Increase product ranging, placements, and visibility within customer accounts.
- Drive sales growth through effective account management and relationship development.
- Achieve monthly, quarterly, and annual sales targets and KPIs.
- Develop strategies to increase product movement and brand awareness.

Account Management & Relationship Building

- Build and maintain solid relationships with venue owners, buyers, managers, and key decision-makers.
- Regularly visit customers to understand their needs and identify opportunities for growth.
- Provide exceptional customer service and become a trusted partner to accounts.




- Maintain existing customer relationships to maximise retention and repeat business.
- Educate customers on Nail Brewing products, brand story, and premium positioning.

Brand Representation

- Represent Nail Brewing as a passionate and professional brand ambassador.
- Communicate the story behind our beers, including our limited-release and Vintage Vault collections.
- Support trade events, tastings, launches, and promotional activities.
- Ensure Nail Brewing products are presented correctly and positioned as premium craft offerings.
- Build excitement and engagement around the brand within the WA market.

Reporting & Performance

- Maintain accurate customer records, sales activity, and account information.
- Track performance against agreed sales targets and KPIs.
- Manage sales opportunities and proactively pursue growth.
- Provide feedback on customer needs, market trends, and competitor activity.
- Work closely with the team to identify opportunities and improve market performance.

Required Experience & Skills

Essential Requirements

- Minimum 2 years sales experience in a customer-facing sales role.
- Proven ability to achieve sales targets and work towards KPIs.
- Strong relationship-building and communication skills.
- Experience managing accounts and growing revenue.
- Ability to generate new business opportunities.
- Strong negotiation and presentation skills.
- Self-motivated with the ability to work independently.
- Excellent organisation and time management skills.
- Current Western Australian driver’s licence.

Preferred Experience

- Previous experience within the beer, liquor, beverage, FMCG, or hospitality industries.




- Existing relationships within WA hospitality, liquor retail, or trade channels.
- Understanding of craft beer and premium product sales.
- Experience selling into pubs, restaurants, bars, bottle shops, and independent retailers.

Key Performance Indicators (KPIs) Success in this role will be measured by:

- Sales revenue growth.
- Achievement of monthly and quarterly sales targets.
- New account acquisition.
- Growth of existing customer accounts.
- Increased product ranging and placements.
- Customer retention and relationship development.
- Market coverage and customer engagement activity.
- Successful execution of brand initiatives and activations.

What We Offer

- Opportunity to contribute to the continued growth of an iconic WA beer brand.
- Competitive salary package with performance-based bonuses.
- Company vehicle provided.
- Beer allowance.
- Opportunity to work with a premium craft beer portfolio and unique limited-release products.
- Autonomy and ownership of your WA sales territory.

Working Expectations This role is based around a standard 38-hour working week (Monday–Friday, generally 9am–5pm).

Due to the nature of the hospitality and the industry, flexibility is required. The successful candidate may be required to attend late afternoon/evening customer meetings, trade tastings, industry events, and weekend beer festivals when required.

The ideal candidate understands that building strong relationships and growing a premium brand sometimes requires flexibility beyond traditional business hours.

Apply Now

If you are a passionate sales professional who enjoys building relationships, achieving results, and representing a premium WA craft beer brand, we would love to hear from you.

Please submit your resume outlining your relevant sales experience, achievements, and why you would be the right fit for Nail Brewing and be sure to include a cover letter!

📌 Sales Representative (Perth)
🏢 Nail Brewing
📍 Perth