Job Type: Permanent position | Full time position

Job Description

Placed.au is looking for a full-time Marketing Coordinator for our client in Mulgrave, Victoria. This role is responsible for planning, executing, and managing the company's marketing strategy across brand development, digital marketing, events, partnerships, customer engagement, and e-commerce, while ensuring consistent brand presentation and supporting business growth.

Brand & Creative Development

- Manage the company brand identity, ensuring consistency across packaging, point-of-sale materials, promotional assets, and marketing communications.
- Develop marketing collateral including catalogues, lookbooks, brochures, signage, and product information sheets.
- Coordinate product photography and video shoots to ensure visual content aligns with brand values and style.
- Maintain high standards of creative presentation across all digital and printed marketing materials.

Events, Partnerships & PR

- Plan and manage trade shows, pop-up stores, brand activations, and promotional events.
- Coordinate marketing support for wholesale partners, including cooperative advertising and joint campaigns.
- Assist with public relations initiatives, influencer outreach, and strategic collaborations to increase brand awareness.
- Represent the business professionally at external events while maintaining consistent brand messaging.

CRM, Email & Customer Engagement

- Build and manage customer communication campaigns to strengthen customer loyalty and retention.
- Develop automated email marketing campaigns, seasonal newsletters, and promotional communications.
- Analyse customer data to identify trends, segment audiences, and improve customer engagement.
- Support customer experience initiatives to ensure consistent branding across all customer touchpoints.

Digital Marketing & E-commerce

- Manage and update Shopify website content, including product listings, promotional banners, and campaigns.
- Coordinate social media activity across Facebook, Instagram, TikTok,



and LinkedIn by planning content, managing engagement, and curating posts.
- Manage digital advertising campaigns and monitor performance using Google Analytics, Meta Ads Manager, SEO, and other marketing tools.
- Prepare regular reports on website, campaign, and social media performance, providing data-driven recommendations for improvement.

Reporting, Administration & General Support

- Maintain the marketing calendar and coordinate project timelines across internal and external stakeholders.
- Monitor marketing budgets, supplier invoices, and campaign expenditure.
- Liaise with external suppliers and internal departments to ensure successful delivery of marketing initiatives.
- Support the sales, retail, and warehouse teams with marketing-related activities and events as required.

Qualifications / Attributes

- Must hold a Bachelor's degree in Marketing, Communications, or a related field, or at least five (5) years of relevant work experience may substitute for the formal qualification.
- Must possess at least one (1) year of relevant work experience in marketing coordination, brand management, or a similar marketing role.
- Excellent written and verbal communication skills with strong attention to brand consistency and detail.
- Demonstrated experience coordinating marketing campaigns, events, promotional activities, and marketing collateral.
- Proficiency with Shopify, Klaviyo, Google Analytics, Meta Ads Manager, and major social media platforms.
- Strong understanding of digital marketing, email marketing, SEO, and e-commerce principles.
- Excellent organisational and project management skills with the ability to manage multiple priorities.
- Strong analytical and problem-solving skills with the ability to interpret marketing data and recommend improvements.
- Self-motivated, proactive, and comfortable working independently in a small business workplace.
- Experience with Adobe Creative Suite or Canva, apparel or lifestyle brands, photography, video editing, or B2B marketing will be highly regarded.

Salary Range $70,000 – $85,000 per annum excluding superannuation.

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📌 Marketing Coordinator (Moe)
🏢 Placed Australia
📍 Moe