Melbourne | $160,000-$180,000 Package | Hybrid (4 days office, 1 day WFH)

Are you an experienced eCommerce leader who loves building high-performing digital channels, leading teams and using data to drive commercial growth?

We're partnering with one of Australia's leading consumer brands to recruit an eCommerce & Digital Manager who will play a pivotal role in accelerating digital growth across multiple well-established brands with an expanding international footprint.

This is a highly visible leadership opportunity where you'll have ownership of the entire eCommerce ecosystem—from online trading and marketplaces through to CRM, loyalty, paid media and website optimisation. You'll work closely with senior leadership and have genuine influence over the future direction of the digital business.

eCommerce & Digital Manager

Melbourne | $160,000-$180,000 Package | Hybrid (4 days office, 1 day WFH)

Are you an experienced eCommerce leader who loves building high-performing digital channels, leading teams and using data to drive commercial growth?

We're partnering with one of Australia's leading consumer brands to recruit an eCommerce & Digital Manager who will play a pivotal role in accelerating digital growth across multiple well-established brands with an expanding international footprint.

This is a highly visible leadership opportunity where you'll have ownership of the entire eCommerce ecosystem—from online trading and marketplaces through to CRM, loyalty, paid media and website optimisation. You'll work closely with senior leadership and have genuine influence over the future direction of the digital business.

The Chance

You’ll lead a team of four and take ownership of a sizeable eCommerce budget across Australian and international markets.

You’ll be responsible for growing online revenue,



increasing customer lifetime value and delivering exceptional digital experiences across both D2C and marketplace channels.

This is a business that invests heavily in digital and gives its leaders the autonomy to make commercial decisions, challenge the status quo and deliver meaningful outcomes.

What You’ll Be Doing

- Develop and execute the eCommerce and digital growth strategy across multiple consumer brands.

- Own online trading performance, driving revenue, conversion, AOV and profitability.

- Manage Shopify websites across Australian and international markets.

- Lead marketplace performance across key retail partners, with future marketplace expansion planned.

- Drive customer acquisition and retention through CRM, email marketing, loyalty and lifecycle campaigns.

- Partner with Paid Search and Paid Social agencies to maximise performance.

- Lead website optimisation through CRO, UX improvements, A/B testing and customer journey optimisation.

- Analyse performance using GA4, Polar Analytics and other reporting platforms to deliver commercial recommendations.

- Manage agency relationships and collaborate closely with internal stakeholders across marketing, finance and product.

- Develop, mentor and inspire a high-performing digital team.

About You

You’ll be a commercially minded digital leader who enjoys balancing strategy with execution and is comfortable operating in a fast-paced, founder-led environment.

You’ll ideally bring:

- Proven experience leading and developing digital or eCommerce teams.





- At least 2+ years of Leadership experience

- Strong end-to-end eCommerce experience, ideally using Shopify or a similar platform.

- Marketplace experience, particularly Amazon, will be highly regarded.

- Experience across CRM, email marketing and customer loyalty programs.

- Strong understanding of Paid Search and Paid Social.

- A data-driven approach with experience interpreting digital performance and presenting commercial insights.

- Experience growing D2C channels and improving digital performance.

- The confidence to influence senior stakeholders and back recommendations with data.

- Experience within beauty, retail or FMCG is desirable, however we're equally interested in candidates from broader consumer-facing businesses with strong D2C experience.

The Culture

This is a collaborative, high-performing business where accountability and initiative are valued. You'll thrive if you're:

- Commercial and numbers-driven.

- Energetic, proactive and self-sufficient.

- Comfortable working directly with founders and senior leaders.

- Confident presenting results and making commercially focused recommendations.

- Someone who enjoys taking ownership rather than waiting for direction.

What's On Offer?

- $160,000-$180,000 package

- Hybrid working (1 day WFH each week)

- $500 annual product allowance

- Significant investment across digital and eCommerce

- Opportunity to influence strategy across multiple established brands

- Lead a talented team with strong executive support

- Join a growing business with both Australian and international expansion plans

If you’re looking for a role where you can combine commercial thinking, digital expertise and leadership to make a genuine impact, we'd love to hear from you.

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📌 Ecommerce Manager (Melbourne)
🏢 seek.com.au
📍 Melbourne