Lead the Trading Activation of addressable marketing strategies via a team through market understanding, solution development skills, technical DSP/DMP/CDP expertise, and the communication of KINESSO recommendations through trusted agency & client relationships to meet client media objectives.

The Senior Activations Manager ensures all pacing and performance goals are met across all Addressable campaigns and acts as the trading lead across their client patch. Where applicable, they are responsible for the training, mentorship, and delegation of tasks to their direct reports/ junior trading members and are expected to be leaders in strategic thinking and optimization tactics. Ability to compare/contrast ad tech partners and recommend the best tools for a particular campaign are key.

Key Responsibilities

Partnership

1. 1. industry changes, uncover benefits and Develop and nurture solid relationships with Agency team and direct clients to become a trusted source of Trading knowledge, owning the Trading relationship of a client portfolio.
2. 2. Manage relationships with AdTech vendors and media partners to remain at the forefront of opportunities for clients to deliver business outcomes.
3. 3. Collaborate with the Client Advisory team to extract optimal campaign performance and fulfill client objectives. Assist CA in brief responses and attend meetings as required.
4. 4. Develop and nurture relationships with the wider Kinesso team, becoming a trusted source they can come to for questions around client insights, trading best practices etc.

Product

1. 1. Provide insights to your Client Services and/or Agency Teams to assist with the overall digital strategy of future campaigns. Leading the charge on thought leadership across activations, encouraging innovation and test and learn opportunities to drive strategy.
2. 2. Work with your Programmatic & Ad Ops Lead and the Digital Technology Manager to drive a culture of technology testing within your team.
3. 3. Lead Campaign optimization strategies,



training on new strategies and review/evaluation of these strategies, on behalf of your client.
4. 4. Take lead in developing a measurement framework for your client patch.
5. 5. Collaborate with Client Advisory & Product teams to ideate bespoke projects based on brand requirements, supporting digital acceleration and transformation.

Profile

1. 1. Provide agency partners with thought leadership and education via curation of case studies for internal knowledge share.
2. 2. Present relevant topics to the wider business to promote Kinesso solutions/results and share knowledge.
3. 3. Participation in industry events for Kinesso representation and individual network growth.
4. 4. Where possible, lead Kinesso involvement in client presentations.

Performance

1. 1. Work to drive an overall trading vision for the client, driving the wider trading team to bring this to life.
2. 2. Work with the Client Advisory team to push for client presentations showcasing trading outcomes, thought leadership work etc.
3. 3. Identify direct reports knowledge gaps to familiarize with Kinesso solutions.
4. 4. Lead campaign KPI fulfilment on behalf of client portfolio. Collaborate with Client Advisory team to extract optimal campaign performance, fulfill client objectives and hero campaign results through an insights led approach.
5. 5. Assist in implementing processes to drive efficiencies within your client patch
6. 6. Identify and assist in creation of innovation and test & learn projects.
7. 7. Identify and lead digital growth opportunities for clients via channel diversification

People

1. 1. Mentor, train and coach Client Advisory Associate (hybrid coordinator) and Trading Managers through an on-boarding and development framework.
2. 2. If Applicable, Manage Associates and/or Managers, being responsible for their training and development within Kinesso
3. 3. Provide daily direction to trading team via task management and prioritization in line with agency requests and client SLA’s.
4. 4. Accountable for fostering culture within the team.

Salary between $86,000 to $90,000 inclusive of superannuation.

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📌 Senior Activations Manager (Melbourne)
🏢 Ipg Mediabrands
📍 Melbourne