The global energy sector is rapidly shifting toward renewables to combat climate change and reduce fossil fuel use.

Proa, an Australian based technology company, is leading this transition by developingcutting-edge, data-driven technologies thatoptimizeenergy generation. Proa is committed to innovation and sustainability and is as a leader in energy intelligence and digital solutions within a energetic, fast-evolving market.

From advanced autonomous weather monitoring to forecasting and energy market optimisation, our technology supports renewable energy asset owners and operators across Australia and international markets.

As Proa enters its next stage of growth, we're investing in our brand, digital presence and go-to-market capability. We're looking for an experienced and hands-on Marketing Lead to help bring our story, technology and expertise to life.

About the Role

We are seeking a Marketing Lead to join our team in Hallam on a part time (2.5-3 days pw), fixed-term (12 months - extendable) contract.

This is a hands-on role responsible for executing Proa's marketing and brand campaigns, leading content and communications activities, and driving engagement across our key markets and sales channels.

Working closely with our Growth, Sales, Product and technical teams, you will translate complex technology and industry expertise into clear, engaging content and campaigns that strengthen Proa's market presence and generate qualified opportunities.

The role is well suited to someone who can think strategically while also being comfortable executing—whether that's developing a campaign, writing content, coordinating an industry event or improving the performance of our digital channels.

Key Responsibilities

You will take ownership of Proa's day-to-day marketing activities across three core areas:

Market & Brand Presence





Execute Proa's marketing and brand strategy across key domestic and international markets.

Coordinate Proa's participation in industry events, trade shows, conferences, speaking opportunities, workshops and networking events.

Identify emerging market trends, industry developments and opportunities that can inform marketing and commercial activities.

Support campaigns that strengthen Proa's position as a trusted renewable energy technology partner.

Content & Communications

Lead the creation and publication of engaging content across LinkedIn, video, interviews, website, articles, brochures and other marketing channels.

Develop technical and thought‑leadership content in collaboration with Proa's Product, Sales and engineering teams.

Support new product launches and go‑to‑market campaigns.

Maintain a consistent brand voice and message across Proa's communications.

Marketing Engagement & Performance

Support the ongoing enhancement of Proa's SEO and digital marketing strategy.

Develop automated email campaigns and targeted marketing content aligned with different sales channels and customer segments.

Plan and execute paid Google and social media campaigns where appropriate.

Support account‑based marketing initiatives for strategic customers and markets.

Track marketing activities, campaigns and leads through the CRM.

Manage marketing and event budgets and measure campaign performance and ROI.

About You





We're looking for someone who combines strong marketing execution with the ability to understand technical products and B2B customers. You will ideally bring:

Demonstrated experience in B2B marketing, ideally within technology, energy, renewables, infrastructure or another technical industry.

Strong content creation, copywriting and communications skills.

Experience managing digital marketing campaigns, including paid Google and social media advertising.

Practical knowledge of SEO, website content and digital lead generation.

Experience with events, product launches and account‑based marketing campaigns.

Familiarity with CRM and marketing automation platforms.

An understanding of how AI tools can be practically used to improve the efficiency and quality of marketing workflows.

The ability to work collaboratively with Sales, Product and highly technical teams.

A proactive, hands‑on approach and the ability to take ownership of initiatives from concept through to execution.

Experience in the renewable energy or technology sector will be highly regarded.

Why Join Proa?

This is an opportunity to have a meaningful impact on the marketing direction of a growing Australian renewable energy technology company.

You'll work directly with Proa's leadership, commercial and technical teams, gain exposure to innovative technology across the renewable energy sector, and have the autonomy to shape and execute marketing initiatives rather than simply managing one small part of a larger marketing function.

If you're excited by the opportunity to turn complex technology into compelling stories, build a growing technology brand and contribute to the transition to renewable energy, we'd love to hear from you.

Applications are open until 21 Aug 2026.

Applicants must have legal rights to work in Australia.

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📌 Marketing Lead (Williamstown)
🏢 Proa Energy
📍 Williamstown