About the Role

This is a hands-on paid social role first, and a client role second. You will own the full campaign lifecycle across Meta (Facebook and Instagram) and TikTok, staying deep in-platform on build, optimisation, pacing and reporting, while also leading the day-to-day relationship on a portfolio of large Australian clients, many with global presence and multi-market complexity.

You will sit within a well-resourced account team, working under an Account Director and alongside Search, Video and analytics specialists. Most of your week is spent in-platform and in the numbers. The balance flexes with account needs, but the expectation is clear: you are the person who can build it, optimise it, and then explain it to the client.

Key Responsibilities

Social Strategy & Execution (primary focus)

- Own the full paid social campaign lifecycle across Meta and TikTok: research, setup, launch, optimisation and reporting.
- Manage budgets, pacing, audiences and creative rotation day to day, making in-platform decisions that protect delivery against revenue goals and KPIs.
- Read and act on social performance signals and platform dynamics, including learning phases, scaling thresholds and efficiency trends.
- Run structured A/B tests on creative, audiences and placements, then translate results into clear executional changes.
- Keep naming conventions, tracking, feeds and documentation accurate and consistent so campaigns are clean, auditable and easy to hand over.
- Act as first-line troubleshooter for technical and performance issues in-platform, identifying the cause and presenting a solution.

Performance & Optimisation
- Monitor campaigns daily to ensure performance and revenue objectives are on track, and intervene early when they are not.
- Review performance regularly across revenue, efficiency and pacing, and turn findings into a prioritised optimisation plan.
- Run post-campaign analysis and present clear, commercial recommendations for the next flight.

Client Leadership & Account Management (secondary focus)
- Act as the day-to-day client lead across your accounts, owning communication and delivery quality.
- Lead performance updates and storytelling on a weekly and monthly cadence, and be the go-to for deep-dive campaign insight and technical questions in reviews.
- Support the Account Director on strategic planning, growth opportunities and commercial conversations, including QBRs and strategic presentations.




- Translate client objectives into transparent, actionable briefs and optimisation priorities.

Cross-Channel Coordination
- Coordinate social activity alongside Search, Video and other channels, working closely with traders and specialists.
- Maintain oversight of performance, pacing and delivery against KPIs across the account, and proactively flag risks, opportunities and insights, escalating where required.

Internal Collaboration & Mentoring
- Work closely with trading, strategy, creative and analytics teams, and contribute to ways of working that cut unnecessary admin.
- Mentor and guide junior and mid-level team members, sharing best practice, giving feedback and helping them level up their social and account skills.

What We Are Looking For

Experience

- 3 to 6+ years in a media agency or digital marketing environment, with hands-on paid social experience.
- Paid social trading is required. Proven, current, in-platform experience across Meta and TikTok is the core requirement of this role.
- Demonstrated ability to manage and optimise social campaigns, including budgets, audiences, creative rotation and pacing.
- Comfortable interpreting social performance signals, including learning phases, scaling thresholds and efficiency trends.
- Confident moving between in-platform execution and client-facing conversations, explaining performance drivers and recommendations clearly.
- Experience supporting large or complex accounts (multi-brand, multi-market or high-spend environments preferred).
- Advantageous: exposure to Search and Google Ads, ecommerce or ROI-focused accounts, GA4, and reporting tools such as Looker Studio.

Skills & Attributes
- Strong communication and presentation skills, with the ability to build trusted client relationships.
- Commercially minded, with a clear understanding of performance trade-offs, efficiency and scale.
- Highly organised and diligent, able to manage a high volume of priorities across accounts without losing accuracy.
- Analytical, and comfortable using data to inform decisions and recommendations.
- Proactive, solutions-oriented and calm under pressure,



with genuine ownership of outcomes.
- A collaborative team player who works well within multi-disciplinary teams.

Why Work With Us Incubeta is a global digital performance agency partnering with ambitious brands to drive measurable growth through full-funnel media, data and technology. Our clients are large and sophisticated, often multi-market, which means meaningful budgets and genuinely strategic work.

This role suits someone who wants to stay close to the tools and keep their hands-on social craft sharp, while also leading client relationships and strategic conversations, rather than choosing one path over the other. You will work on high-profile Australian and global brands, learn from experienced Account Directors and senior specialists, and build a long-term career with clear progression.

The role is based in Pyrmont, Sydney, on a hybrid model: 3 days working from home and 2 days in the Pyrmont office. At Incubeta we value smart thinking, accountability and impact. We invest in our people and give teams the space to do their best work.

Incubeta Company Values:

- Earn Trust: Focused on maintaining and increasing customer focus, works with the customer in mind earning trust along each step with clients and colleagues
- Help Others Succeed: Makes an active contribution to a joint result (organizational target) or to resolving problems or conflicts. Think in terms of possibilities. Is able to solve issues and problems in a timely and effective manner, working as a team.
- Dare to Lead: Is willing to improve individual performance and stimulate others to act accordingly. Setting the standard and example. Being solution driven.
- Exceed Expectations: Carries out tasks without help from others; takes command of problem situations and aims to achieve more than the basic requirements

Equal Opportunity Employer: Incubeta is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

Application Process:

If you feel you meet the criteria please kindly submit your resume, cover letter, and portfolio of relevant work. Applications will be reviewed on a rolling basis until the position is filled.Please take note that if you do not receive a response within 2 weeks of applying, you should consider your application as unsuccessful.

Join us at Incubeta to shape the future of digital marketing!

📌 Senior Account Manager - Social (Sydney)
🏢 Incubeta
📍 Sydney