Location: Melbourne, VIC
Employment Type: Full-Time

Sainaar Pty Ltd is one of Australia's leading boutique specialty tea companies, supplying premium tea and beverage solutions to Coffee companies, Foodservice & Retail Distributors, Office supply distributors, cafés, restaurants, hotels and major FMCG customers across Australia.

Our portfolio includes several growing brands, including SereniTEA and Zoetic, with exciting expansion plans across both retail and foodservice channels.

We are seeking an ambitious, results-driven Sales individual to join our growing team. This is an outstanding opportunity for an experienced sales professional who enjoys building long-term relationships, winning new business, and helping customers grow through innovative premium beverage solutions.

Working closely with the Sales Director, you will play a key role in expanding our customer base, managing strategic accounts, and driving sustainable sales growth across Victoria and nationally.

Roles and Responsibilities

- As our Sales Representative/Account Coordinator, you will be responsible for both business development and account management across retail, wholesale, hospitality and FMCG channels.
- You will identify new opportunities, through prospecting, networking, referrals and lead generation.
- Develop strategic customer relationships, negotiate commercial agreements, and represent Sainaar at industry events while delivering exceptional customer service.
- You will demonstrate expertise in Tea, sales, account management and project execution while applying above the line thinking to grow and retain business.



Your analytical and administrative skills will enable you to generate accurate reports, identify opportunities and deliver actionable insights that contribute to sustainable growth.
- Identify opportunities for upselling and cross-selling across our product portfolio.
- Prepare quotations, pricing proposals and commercial agreements. Negotiate contracts and successfully close new business opportunities.
- Success in this role will be measured by your ability to grow market share, strengthen customer partnerships and deliver outstanding commercial outcomes.
- This is a hands-on role suited to someone who enjoys being out with customers, closing deals, and contributing ideas that help grow a business.
- Maintain an accurate sales pipeline and customer information using ClickUp (CRM).
- Prepare regular sales forecasts and activity reports.
- Attend trade shows, exhibitions and networking events to promote the Sainaar brands.

About You

You are a motivated and commercially minded sales professional who enjoys developing relationships and delivering results.

You bring:

- 2+ years of experience in B2B sales, business development or account management.
- Experience within FMCG, foodservice, hospitality, wholesale or beverage industries.




- Experience managing or selling into major retail accounts (such as Woolworths, Coles, Metcash or similar) will be highly regarded.
- Strong negotiation and relationship-building skills.
- You have a hunter mentality and are versatile in your selling approach.
- Excellent written and verbal communication skills. Confidence presenting products and solutions to customers.
- Robust organizational and time management skills with the ability to manage multiple priorities.
- The ability to analyse performance data and translate insights into action.
- Work towards KPI targets.
- Experience in submitting tenders for large accounts
- Experience using CRM systems (ClickUp experience is advantageous).
- Proficiency with Microsoft Office.
- Willingness to travel throughout your sales territory.
- A genuine passion for premium food, beverages and specialty tea.

You must have:

- An Australian Drivers License
- The right to work in Australia

At Sainaar, you'll become part of a passionate and entrepreneurial team that values innovation, quality and long-term customer relationships.

We offer:

- Competitive salary package.
- Performance-based incentive and bonus opportunities.
- Travel allowance (where applicable).
- Ongoing sales and product training.
- Career progression within a growing Australian company.
- Exposure to major retail, FMCG and hospitality customers.
- A supportive, collaborative and innovative workplace culture.
- All the tea you can drink (naturally).

Join Sainaar and help shape the future of premium tea in Australia.

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📌 Sales Representative/Account Coordinator (Williamstown)
🏢 SereniTEA infusions
📍 Williamstown