Job Description

Greenwood Leather is a proudly Australian, family-run maker of fine leather bags and accessories. Since 2016 we have followed a simple passion to craft leather pieces that people genuinely love. Every wallet, handbag and travel bag is handmade and one of a kind, blending old-world craftsmanship with fresh, considered design.

Our products are made from the heart, and each carries its own name. Together they form “families” of designs meant to be companions for life pieces that soften, age and gain character with everyday use, gathering the stories of the journeys and people they travel with. Choosing a Greenwood piece means joining our family: customers who value quality over passing trends and who have a soft spot for individual, unconventional style.

Based in Cranbourne West, Victoria, we are a growing brand with big ambitions for how our story reaches the people who will love it. That is where you come in.

Key Responsibilities

- Plan and carry out market research and brief external specialists where needed to uncover fresh opportunities for both our established bag families and any new pieces or accessories we are considering.
- Study buyer demand and the wider leather-goods and fashion market, gathering and interpreting sales figures, customer data and other statistics to guide where the brand heads next.
- Guide decisions across the full marketing mix our product range, pricing, promotions and advertising, sales activity, and the retail and online channels through which our products reach customers.
- Help drive the growth of the business by shaping, documenting and delivering clear marketing objectives, plans and programs, and tracking how well they perform against our goals.




- Translate customer and market insight into positioning and messaging that stays true to Greenwood’s handcrafted, story-led identity.
- Develop and manage campaigns across our website, email, social media and other digital channels to build brand awareness and lift online and in-store sales.
- Monitor competitors, seasonal trends and emerging channels, and recommend practical ways for Greenwood to respond and stand out.
- Work closely with the design and production side of the business so that marketing activity reflects the true craftsmanship and unique character of each product.
- Measure the results of marketing spend and report on performance, using what we learn to sharpen future activity and improve return on investment.
- Support the customer experience from launches and content to promotions and events so that every touchpoint reinforces the feeling of joining the Greenwood family.

What You’ll Bring

- A Bachelor degree or higher qualification (AQF level 7 or above) in marketing, business, communications or a related field.
- At least one year of relevant experience in a marketing role.

Personal Attributes

- Creative and curious you enjoy finding current angles and telling a story well.
- Organised and self-motivated, able to juggle several projects and meet deadlines.
- A natural collaborator who works warmly with a small, tight team.
- Detail-oriented, with pride in doing things properly.
- Adaptable and hands-on, happy to roll up your sleeves in a growing business.
- Aligned with our values authenticity, craftsmanship and individuality over chasing every trend.

Hours, Pay

Employment type: Full-time, approximately 38 hours per week. Salary: $95,000 - $105,000 per annum, plus superannuation. Location: Cranbourne West, VIC.

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