Buzz is a global product design company that creates signature moments for travel. For two decades, we’ve partnered with world-leading airlines, hotels, cruise and rail brands to reimagine travel with cutting-edge product experiences. Our creations become iconic collaborations and keepsakes that span luxury amenity, skincare, textiles and sleepwear, tabletop and service ware, tech, audio and children’s products.

By bringing extraordinary brands together, we create carefully considered partnerships that become meaningful collaborations for all.

WHAT IS THE ROLE

You will be responsible for developing and driving the digital marketing strategy to ensure we deliver e-Commerce revenue growth across AU and US stores, by meeting sales budgets, conversion rates, transaction volumes, and GPAD targets through targeted campaigns and platform enhancements.

More specifically you will lead and deliver the following:

- Develop and execute a comprehensive digital marketing strategy across eCommerce, corporate website, and social channels,



identifying and implementing best-in‑class innovations and tactics.
- Conduct a thorough current-state review of eCommerce and corporate website capabilities (UX, CX, SEO, backend, AI integrations) and deliver an approved phased roadmap for improvements.
- Lead the development and rollout of key platform initiatives, Autonomous B2B Sales Agents, Generative Design‑as‑a‑Service, Algorithmic Brand Matchmaking, and Predictive Replenishment.
- Own ongoing website management and optimisation for both eCommerce and corporate sites, focusing on look & feel, conversion, SEO, content, and product assortment.
- Build and grow the customer database by 20% YOY through effective data cleansing, segmentation, A/B testing, and lead‑generation campaigns.
- Manage and optimise paid advertising across Google, Meta, LinkedIn, and other platforms, including content planning, budgeting, performa

📌 Senior Digital Strategist (Melbourne)
🏢 Buzz
📍 Melbourne