At VicRoads the work you do has real impact. Our work connects people and communities. We keep Victorians moving safely and smoothly today and help them be ready for tomorrow.

VicRoads empowers our people to learn and grow– focusing on impact and innovation. We reflect the diversity of Victoria and foster clever thinking to keep you and the community moving.

VicRoads is progressing too. In August 2022, we started on a new chapter when the Victorian State Government partnered with Aware Super, Australian Retirement Trust, and Macquarie Asset Management to operate registration and licensing services on its behalf.

We work collaboratively with the Victorian State Government to ensure we fulfill regulatory requirements, deliver State projects and safeguard customer data.

The Victorian State

Government retains sole responsibility for road access, infrastructure and safety.

Annual salary range: Commensurate with experience

Employment type: Full Time - Permanent

Usual work location: 180 Lonsdale Street, Melbourne / Work from Home

About the Opportunity

VicRoads is seeking a commercially focused and highly influential Senior Sales Manager to lead the development and execution of our OEM-led growth strategy across Victoria.

This is a unique opportunity for an experienced automotive sales leader to drive the adoption of Custom Plates products throughout dealership networks by building strategic partnerships with automotive manufacturers and influencing dealer engagement. Leading our Dealer Sales Team, you will be responsible for growing market share, increasing product penetration, and delivering sustainable revenue growth through strong stakeholder relationships and innovative commercial initiatives.

Reporting into the leadership team, you will develop and execute a top-down OEM strategy that strengthens manufacturer partnerships and drives dealer adoption of Entry Plate products across Victoria.

You will work closely with automotive OEMs, dealer principals, and dealership sales teams to influence behaviours, create commercial opportunities, and increase the conversion from General Issue plates to Custom Plates products.

Key responsibilities include

Develop and execute a strategic OEM engagement plan to drive product adoption and revenue growth





Build and maintain strong relationships with automotive manufacturers and dealer groups

Influence dealer behaviour and increase Custom Plates penetration across dealership networks

Identify and implement innovative sales initiatives, incentive programs, and commercial partnerships

Lead, coach, and develop a high-performing Dealer Sales Team, including two direct reports

Drive accountability, performance, and consistent execution across multiple territories

Monitor market opportunities and deliver strategies that support long-term growth objectives

Ensure alignment between OEM, dealer, and business priorities to maximise commercial outcomes

About You

You are an accomplished sales leader with extensive experience working within the automotive industry. You understand how OEMs and dealer networks operate and have a proven ability to influence stakeholders at all levels, from manufacturer head offices to dealership leadership teams.

You bring a solid commercial mindset, exceptional relationship-building capability, and a track record of delivering growth through strategic partnerships and targeted sales initiatives.

Essential Experience & Skills

Significant experience working within the automotive industry, including OEM and dealer network environments

Proven sales leadership experience with a strong track record of revenue growth and market expansion

Exceptional relationship-building and stakeholder management skills

Strong commercial acumen with the ability to identify and capitalise on growth opportunities

Demonstrated success influencing customer and partner behaviours to drive product adoption

Experience leading, coaching, and developing high-performing sales teams

Strong strategic planning and execution capability

Excellent communication, negotiation, and presentation skills

You Will Be Known For





Building trusted relationships with OEM and dealer stakeholders

Driving revenue growth and increasing market penetration

Leading high-performing teams with energy and accountability

Turning commercial opportunities into measurable results

Balancing strategic thinking with hands-on execution

Inspiring others to achieve ambitious growth targets

What we offer

Attractive base salary

Car allowance

Performance-based commission structure

Leadership opportunity with significant commercial impact The chance to shape and deliver an OEM-led growth strategy across Victoria A role where you can directly influence market share, channel performance, and long-term revenue growth

Salary packaging, Fitness Passport & discounts to hundreds of retailers

Opportunities for professional and personal development

Flexible working arrangements and family-friendly practices, including 16 weeks paid parental leave

Our culture

Innovation powers progress, but it doesn’t come without support. To attract, retain, and develop talented people, we reward initiative and ingenuity, foster collaboration, and offer energetic career development. At VicRoads, we embrace diversity and inclusion and we’re proud our workforce reflects the community we work for.

How to apply

We encourage applications from people of all genders, backgrounds and communities. If you need any adjustments to our recruitment process or the role itself, please let us know when applying.

Please submit your application via the “Apply” button. Please note applications close Wednesday 19th August 2026. For a copy of the Position Description please email [email protected] Unfortunately, applications cannot be accepted via this email.

VicRoads is required to evidence your right to work in Australia and may ask for your consent to check records maintained by the Department of Immigration and Border Protection as well as records maintained by Victoria Police and VicRoads as part of the selection process. Information provided to VicRoads will be treated in the strictest confidence. Please note that due to legal requirements you must be predominantly located in Australia and for certain roles, predominantly located in Melbourne or Victoria.

📌 Senior Sales Manager – OEM & Dealer Channel (Melbourne)
🏢 VicRoads
📍 Melbourne