A new role for a hands‑on, digitally savvy marketing generalist to lead content creation and digital execution across our expanding brand portfolio. You’ll own the day‑to‑day storytelling: web content, campaigns, social, sales collateral, and bring design sense to make it all look good.

This is a broad, varied role, but you won’t be figuring it all out alone. You’ll work closely with the existing marketing team, who will collaborate with you on things like campaign planning, what to track and why, and how to get the most from the tools you’re using. We’re looking for someone with solid hands‑on skills who’s keen to grow their strategic thinking, not someone who’s expected to arrive with it all figured out.

About Us

Armstrong Flooringis one of Australia’s oldest and leading distributors of hard flooring for both commercial and residential markets. Operating in Australia since the 1960’s, Armstrong Flooring is Australia’s only manufacturer of commercial vinyl flooring at its Braeside manufacturing facility, with a distribution centre in Queensland and national Australian and NZ sales teams. Following the business’s acquisition in 2022 by a well known Australian family, the business now owned by ANZ Flooring has expanded the product and brand portfolio focusing on resilient modular flooring and carpet tiles and now launching exciting new carpet ranges.

The Role

Reporting to the Marketing Manager, you will be part of a positive and collaborative team. This is a new role whose key initial focus will be to work with external consultants to develop a new website for a newly developed brand while coordinating the delivery of an overall digital strategy for the full suite of ANZ Flooring brands ensuring our content is purposeful, well structured, and highly visible to both traditional search engines and emerging AI platforms. Key responsibilities include:

- Manage and update WordPress websites keeping the websites current, functional, engaging and easy to navigate




- Write and produce digital content and marketing copy: blogs, case studies, email content, social posts, sales support materials
- Design professional on‑brand marketing assets in Adobe Creative Suite (Photoshop/Illustrator/InDesign)*
- Prepare artwork for digital and print use and produce social media graphics, website visuals, email banners, brochures, flyers, capability documents, presentations and sales collateral.
- Manage social media accounts (content, scheduling, engagement)*
- Execute digital advertising campaigns (Google/Meta) to support new product and brand campaign objectives *
- Write SEO‑friendly copy and apply on‑page SEO best practice*
- Tracking and reporting on performance of agreed metrics via Google Analytics*
- Maintain brand consistency across channels
- Working closely with the Marketing team in the in the development and execution of marketing initiatives and campaigns.

About You

Ideally you will possess:

- 5+ years’ experience in Marketing, Digital or eCommerce
- Relevant tertiary education in Marketing, Digital or Equivalent.
- Bring new ideas and think practically, not just creatively
- Ability to work autonomously and juggle multiple projects
- Highly organised with excellent project and stakeholder management skills
- Solid communication/copywriting skills and attention to detail
- A proactive “can do” attitude with the ability to navigate challenges and overcome barriers
- Graphic design and experience with the Adobe Creative Suite (Photoshop/Illustrator/InDesign) will be an advantage
- Strong understanding of website operations and digital marketing best practice including proven proficiency in managing and editing a wide range of digital platforms including social media and website (particularly WordPress)

As the business continues to grow, we are investing in trade‑first marketing, new product development and we are strengthening our go‑to‑market execution across multiple markets. This is an opportunity to join a growing business where you can make a visible impact.

Excellent remuneration package based on experience is on offer.

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📌 Marketing and Content Manager (Kingston)
🏢 Armstrong Flooring
📍 Kingston