Celltrion Healthcare Australia is looking for a Sales Force Effectiveness (SFE) Manager who will be responsible for improving the effectiveness, productivity, and operational performance of the commercial field force.

The role will provide data-driven insights, performance reporting, sales planning, customer segmentation and targeting, incentive management, and CRM support. Working closely with Sales, Marketing, Supply Chain, and other relevant stakeholders, the SFE Manager is also expected to develop tools and processes that support informed decision-making and achievement of the company’s commercial objectives.

KEY ROLES AND RESPONSIBILITIES

Sales Force Effectiveness and Optimisation

- Develop SFE strategies and translate commercial priorities into measurable objectives, KPIs, and operational plans.
- Monitor field-force productivity, including customer coverage, reach, call frequency, engagement, and execution.
- Support customer segmentation, targeting, territory alignment, and resource allocation.




- Identify performance gaps and recommend actions to improve sales effectiveness and operational efficiency.

Sales Performance and Business Intelligence

- Develop and maintain sales reports, dashboards, and performance-monitoring tools.
- Analyse performance against targets, forecasts, budgets, and prior-period results.
- Provide insights into market trends, customer behaviour, risks, and growth opportunities.
- Ensure commercial data is accurate, consistent, and available in a timely manner.
- Improve and automate recurring reporting processes where appropriate.

CRM and Customer Data Management

- Support the effective use and continuous improvement of CRM and related commercial systems.
- Maintain accurate customer, account, territory, and field-activity data.
- Coordinate customer profiling, segmentation, targeting, and prioritis

📌 SFE Manager (City of Sydney)
🏢 Celltrion Healthcare Australia
📍 City of Sydney