This role is ideal for a creative and strategic Social Media Manager with a passion for the fashion industry, particularly in the luxury and women's apparel sector. You will be responsible for elevating the online presence of a high-end fashion label, focusing on TikTok and Instagram to engage audiences, drive brand awareness, and showcase the brand’s unique identity. The position requires a keen understanding of current social media trends, content creation, and community engagement tailored to a fashion-forward audience.

Deliverables

- Develop and execute a comprehensive social media strategy for TikTok and Instagram, aligned with brand goals and target audience.
- Create, curate, and schedule engaging content, including posts, stories, and short-form videos that reflect the brand’s aesthetic and values.
- Collaborate with designers and photographers to source and produce high-quality visual content.
- Monitor, analyze, and report on social media performance metrics, adjusting strategies to maximize reach and engagement.
- Engage with followers, respond to comments and messages, and foster a vibrant online community.
- Stay updated on emerging social media trends, platform updates, and competitor activity within the fashion industry.

Requirements





- Proven experience managing social media accounts for fashion, lifestyle, or luxury brands, with a solid portfolio of TikTok and Instagram campaigns.
- Excellent visual storytelling skills and a deep understanding of fashion aesthetics.
- Proficiency in content creation tools such as Canva, Adobe Creative Suite, or similar platforms.
- Strong copywriting and communication skills, with the ability to craft compelling captions and brand messaging.
- Analytical mindset with experience using social media analytics tools to track performance and inform strategy.
- Ability to work independently, meet deadlines, and adapt to a fast-paced, trend-driven environment.
- Availability for part-time, contract-based work; remote candidates welcome.

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📌 Social Media Manager (Australia)
🏢 Twine
📍 Australia