North Sydney, Sydney | Permanent, Full-Time

Our client is a leading Australian e-commerce group. As the business continues to invest in its digital future, Profusion Group has been engaged to find a commercially-minded Digital Marketing & E-commerce Manager to take full ownership of the brand’s digital ecosystem.

This is a standalone individual contributor role. Which does not lead a team.

The Opportunity

This is a hands-on, high-impact role for a digital and e-commerce specialist who wants genuine end-to-end ownership. You’ll drive the growth of the group’s online marketplace, oversee all brand websites, and own the digital marketing investment strategy across paid social, search, programmatic, and affiliate. Reporting to the Acting Head of Brand & Marketing, you’ll be the driving force behind making digital a material revenue channel.

What You’ll Own

- E-commerce & Marketplace Growth – Full commercial and technical optimisation of the group’s skincare marketplace, driving traffic, conversion, AOV, and repeat purchase
- SEO & Website Performance – Own SEO strategy across all digital properties and ensure brand websites are premium and conversion-ready
- Digital Media Investment – Set strategy and ROI targets across paid social, search, programmatic, and affiliate channels
- Promotional Calendar & Creative – Lead digital promotional levers (Afterpay Day, online exclusives, bundles) and the creative that supports them
- CRM & Lifecycle Marketing – Grow the database and lifecycle programs (welcome, replenishment, cross-sell, win-back), plus the digital loyalty program




- Digital Operations – Own KPIs including traffic, conversion, CAC, ROAS, repeat purchase, and LTV; manage Shopify platform operations
- B2B Portal Management – Oversee pricing accuracy, user access, order flow, and ongoing UX improvements
- Monthly Competitor Reviews – Keep the business ahead of category trends, launches, and digital innovation
- Cross-Functional Partnership – Work closely with Sales, Brand, Clinics, Customer Service, and agency partners

About You

- Proven e-commerce experience, ideally with Shopify, driving digital revenue and platform performance
- Strong digital marketing capability across paid media with a track record of delivering measurable ROI
- Experience managing promotional calendars, digital creative development, and competitor analysis
- Skilled in CRM, lifecycle marketing, and loyalty program management
- Robust commercial acumen and comfort owning KPIs across a cross-functional stakeholder group
- Tertiary qualification in Marketing, Commerce, Business or similar

Highly regarded:

- Background in beauty, fashion, or retail
- Hands-on Klaviyo experience (email automation, segmentation, lifecycle journeys)
- Looker Studio for dashboarding and reporting

Why Apply

This is a rare opportunity to take true ownership of a digital P&L; within an established, respected Australian business — with real scope to shape strategy, not just execute it. You’ll work at the intersection of e-commerce, performance marketing, and CRM, with visibility across the whole business.

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📌 Digital Marketing & E-Commerce Manager (North Sydney Council)
🏢 Profusion
📍 North Sydney Council