State Sales Manager – Victoria (12 Month Contract)

Lead a high-performing team.

Drive growth across Victoria’s largest foodservice market.

Join a business with genuine momentum.

We’re partnering with an established and highly respected food and beverage manufaturer who is looking to appoint a State Sales Manager to lead their Victorian operation on an initial 12-month contract. With significant investment behind the business and ambitious growth plans, this role offers the opportunity to make an immediate impact while positioning yourself for a long-term future.

Reporting to the Channel Manager and General Manager, you’ll take ownership of the Victorian sales strategy, leading a small but high-performing sales and logistics team while developing key customer relationships across the Foodservice, Hospitality and HORECA channels.

This is a genuine hybrid leadership role, typically split between:

- Working alongside your sales team in the field
- Spending time in the office coaching, planning and collaborating
- Working from home with flexibility to manage your week

The Opportunity:

The HORECA channel represents one of the biggest growth opportunities for the business, making this a highly visible role with the support and autonomy to shape future success.

You’ll be responsible for

- Leading, coaching and developing a high-performing Victorian sales team.
- Driving profitable sales growth across Foodservice, Hospitality and HORECA.
- Building strategic relationships with, key HORECA/Hospitality end-user customers
- Identifying new business opportunities while strengthening existing customer partnerships.
- Working closely with internal logistics,



customer service and operations teams to deliver exceptional customer outcomes.
- Developing state sales plans, budgets and forecasts.
- Monitoring market trends, competitor activity and emerging opportunities.
- Creating a high-performance culture built around accountability, collaboration and customer success.

About You:

The business is looking for someone who enjoys leading from the front and knows how to balance strategy with execution.

You’ll ideally bring

- Experience leading sales teams within the food, beverage or FMCG industry.
- Strong knowledge of the Victorian Foodservice/HORECA market.
- A proven track record of delivering sales growth through both people leadership and direct customer engagement.
- Experience managing key accounts and strategic customer relationships.
- Commercial acumen with the ability to analyse sales performance and identify opportunities.
- A collaborative leadership style that develops people while driving accountability.
- Excellent communication, negotiation and relationship-building skills.

What’s On Offer:

- Initial 12-month contract with strong potential to become permanent.
- Hybrid working workplace with genuine flexibility.
- Opportunity to lead an established, successful team.
- Highly autonomous role with direct influence over the Victorian business.
- Join a growing organisation with exciting long-term ambitions.
- Competitive salary Super Bonus

If you’re an experienced sales leader looking for the opportunity to influence strategy, develop people and accelerate growth within one of Victoria’s most important foodservice markets, we’d love to hear from you.

Apply now or contact Josh Kehoe Blackbook Executive for a confidential discussion (03) 9823 7***

📌 State Sales Manager VIC – Initially a 12 month contract (Melbourne)
🏢 Blackbook Executive
📍 Melbourne