KeepCup started in a Melbourne café with a straightforward idea: keep it and use it again. Today, we’re a global brand designing reusable products that fit seamlessly into everyday life, and we’re looking for a Social Media Specialist to own KeepCup’s social presence end-to-end, from strategy to execution, shaping how our brand shows up culturally, creatively and consistently across social channels.

You’ll work closely with our Marketing Manager and cross‑functional teams to deliver thoughtful, well‑timed social content, manage community interactions, coordinate creators and influencers, and support campaign rollouts across Australia and the UK.

What you’ll be doing
Owning KeepCup’s social channels day‑to‑day - planning, publishing, optimising and evolving content
Creating and editing social content (especially short‑form video)
Managing day‑to‑day community engagement, including comments, DMs and tags
Sourcing, briefing and coordinating UGC creators and influencers (AU + UK),



including PR gifting and seeding support
Translating campaigns and launches into social‑first content and storytelling, aligned to the marketing calendar
Defining content pillars, channel roles and posting approaches aligned to brand and campaign objectives
Supporting partnerships, competitions and seasonal activations
Contributing to shoots and content production, including shot lists and on‑set coordination
Collaborating closely with design, ecommerce, PR, sales and customer service teams

What you’ll bring
2 – 4 years’ experience primarily in social media or content roles, either in‑house or agency
A solid understanding of social platforms, trends and best‑practice execution
Confidence creating and editing content, particularly short‑form video
Excellent communication skills and a thoughtful approach to community management
Highly organised with st

📌 Social Media Specialist Melbourne
🏢 KeepCup
📍 Melbourne