Macison Capability Partners is proud to be partnering with a well-established, fast-growing marketing agency based in Sydney's Western Suburbs to find their next Senior Paid Ads Specialist .

This is a business that backs its people, genuine autonomy, a solid bench of Tier 1 clients, and a culture where technical craft is celebrated, not just tolerated. If you love the strategy and the spreadsheet, this one's for you.

The Role You'll take ownership of a portfolio of accounts spanning multiple industries and verticals , running paid media across Google Ads, Meta, Microsoft Ads and beyond. You'll partner closely with the agency's amazing Account Management team to keep clients informed, confident, and consistently hitting target.

This is a senior, hands-on technical role, no direct reports, but plenty of influence. You'll be a go-to resource for the wider team, mentoring where it counts and setting the standard for what valuable looks like.

What You'll Be Doing
Building, managing and optimising campaigns across a diverse portfolio of Tier 1 client accounts
Owning performance against ROAS, CPA and lead targets, catching and correcting dips before they become client conversations




Implementing and maintaining accurate GA4 and GTM tracking, and attribution setup, across your accounts
Delivering clear, commercially sound reporting and recommendations
Staying ahead of platform and AI-driven change, and sharing what you learn with the team

What You'll Bring
Minimum 5 years in paid media, with a strong, demonstrable performance track record
Hands-on expertise in GA4 and GTM, this one's non-negotiable
Strong working knowledge of Google Ads, Meta Ads Manager and Microsoft Ads
Agency-side experience preferred, across multiple industries
A collaborative streak, you'll thrive working alongside Account Managers, not around them
Comfortable owning a portfolio independently, with the judgement to know when to flag risk early

What's on Offer
Market-competitive salary, reflective of experience
Hybrid working, flexibility built in around a Western Suburbs base
A genuinely diverse client portfolio. no two accounts alike
A team that mentors, backs and grows its senior technical talent
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📌 Senior Paid Ads Specialist City Of Penrith (Penrith City Council)
🏢 Macison Capability Partners
📍 Penrith City Council