Lead the Marketing for one of Australia's most transformative wellness destinations Eden Retreat is seeking an experienced and passionate Head of Marketing to lead our brand, customer experience, digital marketing, loyalty, retention and community engagement.
This is a unique prospect to combine strategic leadership with hands‑on execution in a business dedicated to wellness, transformation and exceptional guest experiences.
Reporting to the Chief Operating Officer and working closely with the General Manager, you will be responsible for driving brand awareness, enquiry growth, retreat bookings, customer loyalty and long‑term business performance.
As Head of Marketing, you will own the end‑to‑end marketing function across Eden Retreat, including:
Planning and campaign execution
Brand management and storytelling
Customer experience and guest journey optimisation
Digital marketing and communication
Social media, content and community engagement
Partnerships, events and brand activations
Performance reporting, analytics and budget management
Leadership of our loyalty and retention programs
You'll work across every stage of the customer journey, ensuring the Eden brand promise is consistently delivered while driving measurable commercial outcomes.
We're looking for a high‑performing marketing qualified who combines creativity with commercial acumen.
Essential Experience
7+ years' experience in marketing, customer experience, brand management or related leadership roles
Proven success delivering integrated marketing campaigns and customer engagement initiatives
Robust CRM and marketing automation experience, including Salesforce and Acco
📌 Head Of Marketing City Of Gold Coast
🏢 Eden Retreat
📍 City of Gold Coast
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