Hype DC is Accent Group's premium, limited and exclusive sneaker retailer. With almost 25 years as one of Australia’s leading premium sneaker destinations, Hype DC continues to deliver a curated world class assortment of sneakers to our customers. Here at Hype DC, we are obsessed and committed to our people, our team and our customers are at the heart of what we do. As a key sneaker destination, we strive to deliver memorable experiences, a high-performance culture and operational excellence.

About the Role

As the Brand Marketing Specialist, you will drive the execution of integrated content strategies across social media, eCommerce, and KOL networks to elevate Hype DC’s presence in the ANZ market. Reporting to the Brand Marketing Manager, you will orchestrate high impact campaigns by managing the workflow between global brand partners and creative agencies. Your primary focus is to transform creative concepts into seamless, multi-channel narratives that maintain brand consistency and deepen consumer resonance.





You are a key connector within the marketing team, ensuring all digital and physical touchpoints align with Hype DC’s strategic objectives. While focused on digital growth and partnership management, you will also provide occasional support for brand events and activations as needed. By blending tactical execution with a sharp eye for lifestyle trends, you will play a pivotal role in strengthening Hype DC’s position as the region's premier sneaker destination.

Your key responsibilities
Campaign & Promotional Creative Content Development
Creative Briefing: Draft and submit detailed briefs to the internal creative agency for local content and trade promotional artwork, ensuring alignment with brand guidelines and campaign KPIs.
Production Oversight: Lead and guide the Marketing Coordinator in the execution of photoshoots and video shoots, managing logistics and quality control

📌 Brand Marketing Specialist Hype Dc City Of Yarra
🏢 HYPE DC Pty
📍 City of Yarra