Apply for the Brand Manager Wine role at BrightSide Executive Search.

Pay Range

A$120,000.00/yr - A$140,000.00/yr (Base pay range).

Casella Family Brands is seeking an experienced Brand Manager [Yellow Tail] to drive marketing strategy, innovation, and brand communications across the Australian market, while supporting key global regions.

Reporting to the Global Marketing Manager, this role is responsible for developing and executing long-term strategic and annual marketing plans, leading campaign development, and managing brand assets and budgets to achieve robust commercial outcomes.

Key Responsibilities
Develop and implement 3-year strategic and annual marketing plans in collaboration with internal stakeholders
Create and execute compelling communication strategies, ensuring alignment with brand positioning and company objectives
Manage marketing agencies and ambassador relationships to deliver impactful, results-driven campaigns
Oversee development and maintenance of relevant,



engaging brand assets including websites and digital channels
Collaborate with the Innovation team to deliver recent product development, packaging design, and brand extensions
Lead marketing analysis, reporting, and post-campaign reviews to measure success and optimise future initiatives
Prepare brand performance reports and presentations for senior management and key stakeholders
Contribute to a cooperative, positive team culture that aligns with company values and behaviours
Ensure compliance with all company policies, WHS standards, and safety procedures

Qualifications
Degree qualified in Marketing or Business
Minimum 4 years’ experience in marketing, ideally at Brand Manager level and within the wine industry
Proven experience developing and executing successful brand and communication strategies

📌 Brand Manager Wine City Of Sydney
🏢 Brightside Executive Search
📍 City of Sydney