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About Miele

Miele is a globally trusted premium brand, renowned for its commitment to quality, innovation and timeless design. With over a century of heritage and a reputation for excellence, Miele continues to set the benchmark in customer satisfaction and product performance. At Miele Australia, we invest in our people and foster a team-oriented, high-performance culture focused on continuous improvement.

Why This Role?

This is an exciting opportunity to join Miele Australia in a pivotal Brand Activation role, responsible for delivering best-in-class brand and customer activations across retail, trade, and digital channels.

You will play a key role in strengthening Miele’s brand health, improving activation ROI and positioning Miele as a best-in-class partner for retail and trade. Working cross-functionally with Brand, Category, Sales and Media teams, this role offers solid visibility and the chance to make a meaningful commercial impact.





What You’ll Be Doing
Plan, develop and execute national brand and customer activation strategies across retail, online and trade channels
Lead end-to-end activation delivery including briefing, creative development, budget management, execution and post-campaign analysis
Partner with Category and Sales teams to build tailored activation plans aligned to customer strategies
Deliver compelling consumer experiences through campaigns, events, partnerships and digital activations
Manage the activation calendar, ensuring alignment with brand guidelines and national objectives
Monitor market trends, competitor activity and consumer behaviour to inform activation strategy
Own activation budgets including forecasting, ROI tracking, PO management and invoice reconciliation
Measure and report on performance, generating insights and recom

📌 Brand Activation Manager Melbourne
🏢 Sharp u0026 Carter
📍 Melbourne