VGW is an interactive entertainment company, harnessing technology and creativity to deliver world‑class, free‑to‑play games.

We have an exciting chance within our Programmatic team. We are currently looking for a Senior Performance Marketing Specialist to join the team in Sydney.

Key responsibilities will include:
Execute end‑to‑end omnichannel campaigns across self‑service and managed DSPs to deliver acquisitions & retention on target
Manage daily budget allocations, bid strategies and cross‑exchange pacing to maximise ROAS and optimise total programmatic spend across multiple brands
Lead real‑time campaign adjustments (brand & acquisition), including site‑list pruning, PMP deal health checks and frequency capping to ensure optimal efficiency
Own and steer external relationships with key DSP partners, agencies, media & data vendors and solutions technology to scale efforts and test emerging channels
Cross‑functional liaison, collaborating with internal stakeholders (paid media, product, data & analytics and customer engagement) to align with acquisition and brand goals and minimise disruption
Serve as the programmatic expert, translating complex auction data into actionable growth insights for all our brands




Lead the creation and evolution of data‑driven persona frameworks that categorise players based on their motivations, playing styles and risk of churn
Implement a testing roadmap to validate persona hypothesis, using programmatic feedback loops to refine segment definitions and improve LTV
Cross‑functional alignment across Paid Media, Product & Customer Engagement (CRM) teams to ensure consistent user experience from ad click to in‑game experience

What you will bring to the role:
3+ years’ experience in Acquisition/Performance Marketing with a focus on Programmatic.
Experience in competitive, performance driven environments with a track record of success (eg. CPA & Ad spend efficiency).
Demonstrated digital media experience in the ad tech industry, ad serving and ad management technologies.
Working knowledge of DSP platforms: TTD, Amazon, DV360, Adobe, Xandr, Mediamath and more.
Valuable understanding of Adserving & MMP tools: CM360, Flashtalking, Appsflyer, Firebase, AdForm is required.
Positive understanding of Analytical tools: AAS, GA4, DoubleVerify, IAS is required.
Good understanding of CDPs & DMPs is required.
Advance experience with Microsoft Office – particularly PowerPoint & Excel.
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📌 Senior Marketing Specialist – Programmatic City Of Sydney
🏢 VGW Malta
📍 City of Sydney