ABOUT US

Purpose: To lead, promote, unite, develop and regulate football Vision: To unite and elevate Australian football to become a world class, globally respected system to inspire our national, developing excellence at every level Mission: Working with our stakeholders everyday – to build the capability, capacity and capital we need now and in the future – to transform every football dream into reality

To achieve the above, we live by our company values which are:

Welcome: Open doors, open minds, open hearts – and respect

Ready: Always ready, Always ahead

Connect: Together, united

Excel: Our best, every day in every way

Protect: Guarding the game, Securing the future

WHAT WE OFFER

At Football Australia we want to look after our people and below are just some of the many benefits of joining our team:

Flexible work arrangements

Birthday Leave

Study Leave

Wellbeing & Lifestyle leave

Paid Parental leave in addition to statutory government offering

Volunteer leave

Employee Assistance Program (EAP)

Partner discounts

Workplace Banking Program

Social activities such as 5-a-side futsal

BACKGROUND & PURPOSE OF THE ROLE

The Senior Partnerships Manager is a critical management role responsible for the relationship management, commercial execution, and account health of a tier-one portfolio of commercial partners. Acting as the primary strategic anchor for top-tier sponsors, this role ensures all contractual business objectives and ROI/ROO metrics are met. Positioned strategically between leadership and operations,



the incumbent translates the overarching strategy set by the Head of Partnerships into clear, actionable delivery plans, whilst managing and mentoring a Partnerships Executive to ensure operational excellence across match days and campaigns. This role connects premium global and local brands to the nation's most loved national teams including the CommBank Matildas and CommBank Socceroos - driving best-in-class sponsorship leverage across the entire football ecosystem.

ROLE RESPONSIBILITIES

Lead day-to-day relationships with tier-one partners, aligning to their commercial and marketing objectives

Translate partnership strategy into clear, actionable annual account plans

Deliver end-to-end sponsorship activations across broadcast, digital, social, experiential and match-day channels

Manage and mentor a Partnerships Executive, ensuring high-quality delivery and outputs

Support renewals and upsell opportunities, identifying growth across the partner portfolio

Collaborate cross-functionally (Marketing, Media, Digital, Events, Legal) to deliver integrated campaigns

Ensure compliance with player IP, commercial frameworks, and brand governance standards

Lead partner reporting, including campaign analysis and performance insights

ROLE OUTCOMES/ DELIVERABLES





Sponsor Satisfaction: Exceed partner satisfaction targets and qualitative benchmarks through proactive relationship management and service excellence

Campaign Delivery: Ensure 100% of campaign plans and contractual entitlements are delivered on time, meeting or exceeding set ROI/ROO metrics

Operational Efficiency: Establish clear delegation workflows with the Partnerships Executive, achieving high-hygiene asset tracking and efficient approval speeds

Reporting Excellence: Deliver comprehensive, data-driven post-campaign and match-window reports within established organisational timelines

Commercial Growth: Proactively contribute to the ideation and strategic presentation of successful partner renewals and expansion projects.

KNOWLEDGE, SKILLS, AND EXPERIENCE

Essential

5+ years' experience managing partnerships or corporate accounts in sport, media, entertainment, or agency environments

Proven people leader with experience mentoring or managing junior team members

Strong commercial acumen, with a solid understanding of sponsorship strategy and brand objectives

Excellent stakeholder management skills, with the ability to influence senior decision-makers

Highly organised, with experience delivering multi-channel campaigns across multiple accounts

Desirable

Experience within a rights holder or major sporting organisation

Solid knowledge of the football landscape (local and global)

Applications to be submitted with a resume and cover letter by Wednesday 19 August **** at 5pm

📌 Senior Partnership Manager (Sydney)
🏢 Football Australia
📍 Sydney