Job Title:Social Media Coordinator
Location:North Melbourne, Australia
Job Type:Full-Time
Are you the kind of person who spots social media trends before they go mainstream?
Do you know how to turn Reels, TikToks, and posts into real student enquiries and enrolments?
If yes, we'd love to hear from you.
Southern Cross Education Institute (SCEI) and SCEI Higher Education (SCEI-HE) are looking for aSocial Media Coordinatorto manage and grow our digital presence while drivingstudent lead generationacross all major platforms.
ABOUT US
SCEI and SCEI-HE are leading education providers delivering vocational and higher education programs to domestic and international students.
As part of a growing education group, we are focused on innovation, student outcomes, and global reach.
THE ROLE
This role offers end-to-end ownership of social media forSCEI and SCEI-HE.
You will be responsible for content creation, platform management, engagement growth, and converting social traffic into high-quality student leads.
You'll work closely with marketing, admissions, and leadership teams to ensure social media supports institutional growth and recruitment objectives.
KEY RESPONSIBILITIES
Manage and grow all social media channels forSCEI and SCEI-HE(Instagram, TikTok, Facebook, LinkedIn, and others as required)
Plan, create, and publish engaging content including Reels, TikToks, short videos, carousels, and posts
Develop and execute content strategies aligned with student recruitment and brand positioning
Generate and nurture student leads through organic content and paid campaigns
Set up, manage,



and optimise Meta and TikTok ad campaigns for lead generation
Write compelling captions and calls-to-action that drive enquiries and applications
Monitor analytics, track performance, and provide regular reporting with actionable insights
Stay up to date with platform trends, algorithm changes, and best practices
Collaborate with internal teams on campaigns, events, and key enrolment periods
Maintain brand consistency across all social platforms
WHAT WE ARE LOOKING FOR
3+ years' experience in a Social Media Coordinator or similar role
Qualification in Marketing, Digital Marketing, Communications, or a related field
Strong hands-on experience creating and editing short-form video content
Proven experience using Meta Ads Manager and TikTok Ads for lead generation
Solid understanding of social media analytics and performance optimisation
Ability to manage multiple platforms, priorities, and deadlines effectively
Excellent written communication and content storytelling skills
A portfolio or examples of social media channels or campaigns you've managed
HIGHLY REGARDED (BUT NOT ESSENTIAL)
Experience in the education or international student sector
Experience generating student or customer leads via social media
Knowledge of CRMs or lead funnels
WHY JOIN US?
Work with two established education brands with robust growth plans
High-impact role with real ownership and autonomy
Opportunity to work with global teams
Opportunity to directly influence student recruitment outcomes
Supportive and collaborative team environment
Career growth within a growing education group
Based at our North Melbourne campus
#J-*****-Ljbffr

📌 Social Media Coordinator (Melbourne)
🏢 Southern Cross Education Institute
📍 Melbourne