We are seeking a
Campaign Analyst
to join a financial services organisation, reporting to the Senior Manager of Marketing Analytics. This role
bridges business strategy and campaign execution
, translating marketing objectives into robust customer selection criteria, fulfilment logic and operational processes. You will act as a
subject matter expert in campaign targeting, customer selection and campaign data
, whilst proactively identifying opportunities to improve automation, controls, measurement and campaign effectiveness.
Success is measured by consistent, accurate campaign delivery with strong controls and minimal rework; robust SQL-based audience selections enabling scalable execution; trusted campaign reporting that improves targeting and business performance; and streamlined, standardised processes that reduce manual effort and operational risk.
Key Activities
Campaign Targeting & Fulfilment:
Translate campaign requirements into SQL-based audience selections, targeting rules and fulfilment logic, ensuring customers receive the correct offer, message and treatment whilst maintaining strong controls and data integrity.
Quality & Governance:
Own the quality, governance and execution of campaign delivery, maintaining exceptional attention to detail to minimise operational risk and ensure stakeholder confidence in campaign outcomes.
Process Improvement & Automation:
Drive continuous improvement through process automation, optimisation of targeting and fulfilment workflows, and enhancement of campaign data, tools and business rules to reduce manual effort and increase scalability.
Campaign Analytics & Reporting:
Analyse campaign performance to provide actionable insights that improve targeting,



segmentation and customer engagement; develop and maintain trusted reporting assets in Power BI and Snowflake.
Data Products & Insights:
Proactively identify opportunities to uplift campaign analytics, reporting, measurement frameworks and self-service capabilities to support better decision-making across the business.
Stakeholder Management:
Liaise closely with internal teams to define requirements for analytics and campaign activities; communicate campaign logic, assumptions, risks and performance outcomes clearly to both technical and non-technical audiences.
Your Background
Strong
SQL skills
with hands-on experience building customer audiences, targeting logic and fulfilment processes using large and complex datasets.
Proven experience in
campaign execution, marketing analytics or marketing operations
, including marketing technology platforms and multi-channel campaigns.
Exceptional attention to detail with strong analytical, problem-solving and critical thinking capabilities.
Solid understanding of
data governance, data quality and operational controls
, with a demonstrated continuous improvement mindset.
Strong stakeholder management skills and the ability to translate business requirements into executable campaign solutions.
Ownership mentality with the ability to deliver outcomes and thrive in rapid-paced environments.
Experience with business intelligence or data visualisation tools such as
Power BI or Tableau
.
Exposure to cloud data warehouse platforms, particularly
Snowflake
.
Background in the financial services, insurance or banking sector.
Experience managing marketing technology platforms or customer data platforms.
#J-*****-Ljbffr

📌 Campaign Analyst (Melbourne)
🏢 Outsized
📍 Melbourne