Employment type:
Full-time- Hybrid (3 days in office, 2 days WFH)
Reporting to:
Head of Growth
Help drive the next stage of growth at 23 Digital
This role is based in Melbourne. Applicants must be able to work from our Melbourne office as required.
23 Digital is looking for a commercially minded B2B Marketing Manager to take ownership of our internal marketing and lead-generation activities.
This is an internal growth role—not a client account management position.
Your focus will be on marketing 23 Digital, strengthening our position in the Australian market and building a consistent pipeline of qualified opportunities for our sales team.
Your primary KPI will be clear:
increase the number and quality of marketing-qualified leads generated for 23 Digital.
Reporting directly to the Head of Growth, you will develop and execute integrated campaigns across content, search, paid media, social media, email, partnerships,eventsand other growth channels.
About 23 Digital
Established in ****, 23 Digital is an integrated digital agency helping ambitious businesses grow through strategy, digital marketing, websites,eCommerceand technology.
Our capabilities span:
Website design and development
eCommerce
SEO and AI search
Paid media
Social media
Content marketing
CRM and marketing automation
Software, mobileapplicationsand integrations
You will have access to specialists across these disciplines, giving you the resources to launch sophisticated campaigns without relying solely on external agencies.
Whatyou'llown
You will take ownership of 23 Digital's internal marketing strategy and execution, including:
Working with the Head of Growth on developing and managing the annual B2B marketing plan
Building integrated campaigns that generate qualified MQLs and sales opportunities




Managing 23 Digital's website as a lead-generation channel
Improving landing pages, calls to action and conversion pathways
Developing campaigns across SEO, AI search, paid media, LinkedIn,emailand social media
Creating a consistent content program across articles, case studies, reports, video,webinarsand thought leadership
Coordinating events, roundtables, speakingopportunitiesand industry activations
Supporting strategic partnerships and co-marketing initiatives
Strengthening 23 Digital's brand positioning,messagingand market presence
Developing sales enablement materials, including capability decks, casestudiesand campaign assets
Managing lead-nurture campaigns and marketing automation
Working closely with sales to define MQL criteria and improve lead quality
Tracking campaign performance,attributionand marketing-sourced pipeline
Coordinating internal specialists, creatives,developersand external partners to deliver campaigns
This is a hands-on management role. You will play a big part in the strategy, but you will also be comfortable driving projects forward and ensuring campaigns are delivered.
How success will be measured
Your primary measure of success will be the consistent growth of qualified MQLs.
Supporting measures will include:
Marketing-sourced sales pipeline
Website conversion rate
Leads and opportunities generated through events and partnerships
About you




You are a commercially focused marketer who understands that successful B2B marketing mustultimately createsales opportunities and revenue.
You will ideally bring:
3 - 5+ years of B2B marketing experience
Demonstrated B2B marketing or demand-generation experience
A proven ability to generate qualified leads and contribute to sales pipeline
Experience developing and executing multi-channel marketing campaigns
Solid content,messagingand campaign-development skills
Experience managing websites, landingpagesand conversion pathways
Working knowledge of SEO, paid media, socialmediaand email marketing
Experience using CRM (HubSpot) and marketing automation platforms
Strong analytical skills and confidence interpreting campaign and funnel data
Experience marketing an agency, professional-services firm, technology company or other complex B2B service would be highly regarded.
Experience with HubSpot, events, partnerships or executive thought-leadership programs would also beadvantageous.
This is an opportunity to take genuine ownership of an established agency's internal marketing function.
You will:
Report directly to the Head of Growth - very experienced in the marketing agency industry
Have a clear mandate and measurable commercial objectives
Help shape 23 Digital's positioning and go-to-market strategy
Work with experienced specialists across marketing,creativeand technology
Lead high-impact projects across content, campaigns,eventsand partnerships
See a direct connection between your work, salespipelineand company growth
Playan important rolein the next stage of 23 Digital's expansion
We are looking for someone who wants to build more than marketing activity—we want someone who can help build a predictable growth engine for 23 Digital.
#J-*****-Ljbffr

📌 Growth Marketing Manager (Melbourne)
🏢 23 Digital
📍 Melbourne