Role Purpose
To own and elevate the front-end user experience across Princess Polly's ecommerce sites and apps — leading UX strategy, driving conversion through design, and ensuring every customer touchpoint is intentional, on-brand, and performance-led.

Organisational Contribution & Influence
This role sits at the intersection of design, product, and conversion, partnering closely with our development team, CRO agency, and broader ecommerce function. The UX Ecom Manager takes ownership of the UX roadmap and is accountable for the quality, consistency, and performance impact of design decisions across all digital touchpoints.

Key Responsibilities
Component 1 — UX Design & Strategy
Lead the design and iteration of core ecommerce flows (homepage, PDP, PLP, cart, checkout, navigation, etc.) across our Shopify sites and apps

Create wireframes, user flows, and high-fidelity UI designs in Figma

Develop mobile-first, conversion-focused experiences that drive engagement and sales across all devices

Use analytics tools (GA4, Shopify, Microsoft Clarity, etc.) to proactively identify user pain points, uncover opportunities, and measure the impact of UX changes

Lead A/B testing and experimentation strategy alongside our contracted CRO agency to improve user flows and performance

Ensure all design decisions are grounded in data, user insights, and measurable outcomes

Maintain and champion accessibility standards and best-in-class design practices

Leverage AI tools to support design exploration, iteration, and efficiency while maintaining high-quality, on-brand outputs

Component 2 — Site & App Updates
Build and launch marketing pages within Shopify

Manage ongoing updates across sites and apps, including regular promotional and campaign changes

Skills & Experience
4+ years of experience in UX design,



with at least 1–2 years in a senior or lead capacity

Strong experience with high-traffic, mobile-first ecommerce sites

Proficiency in Figma and Adobe Creative Suite

Solid understanding of the Shopify ecosystem and partner landscape

Deep knowledge of UX best practices and conversion-focused design

Strong UX portfolio demonstrating ecommerce experience

Experience with A/B testing, CRO methodologies, and analytics platforms

Experience using AI tools to improve design and implementation efficiency

Qualities & Attributes
Self-led, strategic thinker who considers long-term impact and thrives in a fast-paced environment

Collaborative and explicit communicator who fosters trust and alignment across teams

Holds a high bar for design quality and sweats the details that others miss

Data-driven — comfortable using analytics to challenge assumptions and validate decisions

Flexible and adaptable with the ability to adjust quickly to changing priorities and conditions

Key Collaboration Points
Partner closely with the development team on UX implementation and front-end delivery

Engage and collaborate with internal stakeholders across ecommerce, brand, design, marketing, CX, and merchandising to gather feedback and drive continuous improvement

Coordinate with third-party partners to ensure alignment and timely delivery of projects

Salary range: $110,000–$125,000
We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses and identifying potential inconsistencies or verification signals in application materials based on available information. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.

📌 Ux Ecommerce Manager (Gold Coast)
🏢 Princesspolly
📍 Gold Coast