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Position Summary
The Brand Activation Manager – Visibilities is responsible for delivering impactful in‐store visibility solutions across ANZ that bring global brand strategies to life at a local retailer level. The role focuses on developing and executing point‐of‐sale materials, displays, and activation assets that strengthen brand presence, improve shopper engagement, and support commercial outcomes. This role acts as a key connector between global brand guidelines and local execution needs, working closely with commercial teams, retailers, and agencies to ensure solutions are both brand‐aligned and commercially effective.
Responsibilities
Lead the end-to-end development of in-store visibility solutions across POS, displays, signage, catalogues, and activation assets, ensuring alignment with brand and category strategies
Translate global shopper marketing (SBS) frameworks and brand guidelines into effective, locally relevant executions for ANZ retailers
Deliver seasonal, tactical, and promotional visibility initiatives that support key trading periods and commercial objectives
Partner with Commercial, Category, Supply Chain, and external agencies to design and execute visibility plans that drive business outcomes




Contribute to annual and quarterly planning cycles (ABP and reviews) to embed visibility requirements and ensure early alignment
Own the full project lifecycle for visibility assets, from concept development through to execution and delivery
Leverage global assets, templates, and best practices to streamline execution and ensure consistency across the region
Ensure all visibility materials are brand-compliant and accurately reflect product, portfolio, and campaign messaging
Review and enhance display effectiveness by identifying opportunities to simplify designs and improve shopper impact
Monitor competitor activity, market trends, and shopper behaviour to inform visibility strategies and execution priorities
Develop retailer-specific visibility solutions that balance brand standards with commercial requirements and operational constraints
Coordinate with supply chain, production, and commercial teams to ensure execution readiness, including prepack and logistics coordination
Manage the rollout of product and portfolio updates across all visibility assets to maintain accuracy and relevance in market
Drive efficiency initiatives by optimising display structures, materials, and production approaches to reduce complexity and cost
Promote reuse and standardisation of visibility assets to improve scalability and reduce duplication of effort




Provide proactive input into retail execution planning to ensure visibility solutions are integrated early and aligned with commercial strategy
What we are looking for
Required Skills and Experience
Degree or equivalent in Marketing, Business, or related field
Experience in shopper marketing, brand activation, or in-store execution within FMCG/CPG environments
Solid understanding of retail channels and point-of-sale execution
Ability to manage multiple projects and stakeholders in a fast-paced environment
Experience working with agencies and suppliers
Strong communication, collaboration, and organisational skills
Preferred Skills and Experience
Exposure to global brand frameworks and local adaptation
Experience across multiple retail formats (e.g. grocery, pharmacy, specialty)
Knowledge of display production or execution processes
Strong commercial awareness and problem-solving capability
Interest in retail marketing, activation, and brand building
Working Relationships
Internal: Marketing Activation, Commercial, Category, Supply Chain, Finance, Global Marketing
External: Creative agencies, production suppliers, display vendors, retail partners
Work Environment
Based in our Sydney office, hybrid, Tuesday, Wednesday and Thursday in office. Supporting multiple categories and retail channels
Fast-paced, collaborative environment with exposure to both local and global stakeholders
Requires agility to manage planned activations and time-sensitive requests
Come join us!
Energizer is an equal opportunity employer, and we prohibit discrimination based on age, color, disability, marital or parental status, veteran status, national origin, race, religion, sex, sexual orientation, gender identity or any other legally protected status in accordance with applicable federal, state and local laws.
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📌 Brand Activation Manager - Visibility Anz (Sydney)
🏢 Energizer Holdings
📍 Sydney