Are you a strategic thinker who loves turning briefs into smart, results-driven campaigns?
Do you thrive on insights, trends and big ideas that actually move the needle?
At
The Social CliQ
, we're looking for a
Social Media Strategist
to help elevate our work across client campaigns and new business opportunities. This role is all about developing clear, effective strategies — from responding to briefs and shaping campaign direction, through to supporting pitches and occasionally leading client conversations.
Based in
St Kilda
and part of the
Merchantwise Group
, we're a social and digital agency working with brands across fashion, beauty, lifestyle and more. We're a cooperative, energetic team that loves good ideas, strong strategy and work that delivers.
What you'll do
Campaign & client strategy
Respond to client briefs with clear, insight-led digital strategies
Develop multi-channel campaign strategies across social, paid and content
Partner with internal teams to shape ideas from concept through to execution
Translate trends, audience insights and platform updates into actionable recommendations
Provide ongoing strategic input to optimise and evolve live campaigns
Client partnership & project ownership
Build strong relationships with clients through confident, strategic communication
Lead or support client presentations, particularly around campaign strategy and one-off projects
Act as a strategic point of contact on selected projects, ensuring clarity and alignment




Translate client needs into clear internal briefs and actionable direction
Internal collaboration & strategic support
Work closely with creative, social and paid teams to ensure strategic alignment
Contribute proactive ideas to elevate campaign performance and innovation
Help build strategic frameworks, playbooks and best practices across the team
New business support
Support the development of strategies for inbound opportunities and pitches
Contribute to proposal development and presentations where required
What you'll bring
3+ years' experience in digital strategy, marketing or agency environments
Strong understanding of social and digital platforms including Meta, TikTok and Google
Proven ability to respond to briefs with clear, compelling strategic thinking
Confidence working directly with clients and presenting ideas
Strong communication and relationship-building skills
A balance of creative thinking and analytical mindset
A proactive, organised and collaborative approach
Why work with us?
A vibrant, social team who genuinely love what they do
A St Kilda office just minutes from the beach
The opportunity to work across leading fashion, beauty and lifestyle brands
A role that combines strategy, creativity and client exposure
The backing of the Merchantwise Group, with access to a broader network across creative, media and licensing
Ready to join the CliQ?
#J-*****-Ljbffr

📌 Social Media Strategist (Melbourne)
🏢 Jaywing Australia
📍 Melbourne