At Guzman y Gomez Mexican Kitchen, our mission has always been to reinvent quick-food. We're Australia's only fast-food restaurant to be 100% clean, meaning there are no added preservatives, artificial flavours, added colours or unacceptable additives in our food. We're incredibly proud of our amazing people, and the unique way we celebrate Mexican culture in everything we do.
Job Description
GYG is investing heavily in its digital and martech capability. The Martech & Innovation Specialist is the person who keeps the stack running, the data flowing, and the innovation pipeline moving - owning platform operations, attribution infrastructure, and marketing technology pilots that will compound GYG's competitive advantage.
What You'll Do
Own the day-to-day operation of key elements of GYG's martech stack, including the CDP, tag management, marketing automation integrations, and identity resolution
Configure platforms, manage data flows, and coordinate vendors to keep the stack reliable and performant
Build and maintain the data architecture and pipes that power marketing data
Build audiences for downstream targeting, support lifecycle marketing and personalisation initiatives, and ensure measurable outcomes.
Own data governance for marketing data, ensuring quality, consistency, and clear documentation
Manage privacy and consent compliance across platforms
Own and execute the AI and innovation roadmap within marketing, running proofs-of-concept and pilots from idea through to evaluation
Drive internal AI enablement,



upskilling the marketing team to use AI tools confidently and responsibly
Evaluate emerging vendors and technologies, building evidence-based cases for adoption, scale, or exit
What You'll Bring
4+ years experience in martech, marketing operations, or a related digital or data role
Hands-on experience operating core martech platforms such as a CDP, tag management, marketing automation, and identity resolution tools
Demonstrated experience setting up or maintaining marketing attribution and marketing data architecture
Demonstrated experience with event and event properties, segmentation and personalisation
Experience using AI tools and helping others adopt them, and running AI or technology pilots, proofs-of-concept or vendor evaluations
Strong problem-solving skills and the ability to work across both technical and marketing teams
Excellent communication skills, with the ability to translate between technical and marketing audiences
Degree in Marketing, Business, Data, or a related field, or equivalent experience
What You'll Love
Join one of Australia's fastest-growing restaurant companies
Real influence in a marketing function that's investing heavily in its capability
GYG restricted shares, earned each year through our long-term incentive scheme
Up to 5 weeks of annual leave each year (ask us how)
Paid parental leave
The chance to one day become a franchisee and own your own GYG restaurant
A vibrant Surry Hills office, a short walk from Central Station
Interested? Apply now to start the conversation.
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📌 Martech & Innovation Specialist (New South Wales)
🏢 Guzman y Gomez Mexican Kitchen
📍 New South Wales