Chery Automobile Co., Ltd. was founded on January 8, ****, in Wuhu, Anhui Province,China.
Chery has been built upon the philosophy of independent innovation, developing acomplete technology and product R&D; system, producing several award-winning carChery products are exported to more than 80 countries and regions in the world.
Cheryauto is the trusted JV partner for other brands, such as JAGUAR, LAND ROVER in China.
Sofar, more than 7 million units have been sold, making Chery the first Chinese automobile toachieve this sales milestone and ranks No. 1 in China for 15 years in a row.With global R&D; centers in China, Silicon Valley, USA and Europe, the company hasestablished 14 productions across China, and other markets.
Chery currently has 16,721employees, among whom 3,500 are R&D; staff.The Chery Australia subsidiary was established three years ago, with offices in Sydney andare continuing to build a team of experts to drive innovation and disrupt the market.Business Unit OverviewiCAUR, created by Chery is a is an accessible premium BEV & REEV SUV brand whichlaunched globally at the Shanghai Auto Show in April ****.iCAUR is designed for drivers who want design, technology, and a premium ownershipexperience with the ability to accessories and make it their own.With a Q****** Australian and Current Zealand market launch, the brand occupies a genuinewhite space — above the volume Chinese entrants, below the traditional luxury set —anchored by the "Born to Play" brand spirit and powered by REEV technology that removesthe last barrier to going electric.Position OverviewThe PR & Communications Specialist is responsible for building and protecting iCAUR'spublic profile in Australia, leading media relations and communications activity as anongoing function of the business.As one of the earliest hires in the marketing team, this role will define how iCAUR speaks tothe public and media from first contact through to an established, permanent presence inmarket — spanning proactive media relations,



brand announcements and influencerpartnerships.Reporting to the National Marketing Manager, the role combines strategic communicationscounsel with hands‐on media and influencer relationship management.Key ResponsibilitiesAct as the lead point of contact for media relations, building and maintaining relationships across automotive, business and lifestyle mediaDevelop and execute the PR and communications strategy, including brand announcements, media moments and ongoing narrative managementManage the press and media fleet programme, including vehicle loans, embargoes andBuild and manage the influencer programme, identifying and partnering with talent aligned to iCAUR's audiences and brand platformDraft and oversee media materials — press releases, statements, media kits and Q&As; — ensuring messaging is consistent with brand and product narrativesLead crisis and issues management, preparing holding statements and response protocols to protect brand reputationManage PR and communications agency partners, briefing and overseeing delivery of earned media outcomesTrack media coverage and sentiment, reporting on PR performance and refining strategy accordinglyRequirementsWe're looking for someone with strong media relations and communications experience gained within the automotive industry, or alternatively within premium consumer goods orlifestyle brands, who can build credible relationships with media and manage brandreputation with confidence.Experience working within an international or global company structure is a plus, given thepotential to work with HQ and cross-market stakeholders.Solid Australian media landscape experience, with existing relationships across automotive, business and lifestyle mediaExperience managing influencer partnerships and programmesStrong writing skills, with the ability to translate technical product information intoExperience managing PR agencies and crisis or issues communicationsA tertiary qualification in communications, public relations or a related field
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📌 Pr & Communications Specialist (New South Wales)
🏢 Chery
📍 New South Wales