About Us – Fan Focused.
Results DrivenGemba is a leading organisation in Sports and Entertainment across Communications, Insights, Strategy and Data & Analytics.Gemba's name is inspired by the Japanese origins of the word, to find the source of the truth.
Since **** we have demonstrated a passion for understanding fans.
In a sport and entertainment world that is becoming increasingly competitive and fragmented, fan insight is critical.We deliver results for our clients.
Whether it be better commercial outcomes or driving greater participation, this is our ultimate proof point, demonstration of shaping a better future for sport & entertainment.About The RoleWe are looking for a Junior Creative Strategist to join our Melbourne team on a full-time basis.This role sits at the centre of strategy, creativity and client work, helping shape how brands, rights holders and entertainment properties connect with audiences through campaigns, partnerships, experiences and content.You'll work across a diverse range of sport and entertainment projects, contributing strategic thinking from brief through to delivery.
From audience and market insights through to campaign planning, partnership strategy, social and creator integration, you'll help ensure our work is culturally relevant, commercially effective and audience-led.You'll collaborate closely with strategists, creatives, producers and client teams to develop ideas that work across experiences, content, social, partnerships and broader marketing channels.While this is a broad strategy role, experience in social, digital, creator or cultural marketing is highly valued, helping ensure our thinking reflects how audiences engage with brands today.What You'll DoStrategy & PlanningSupport the development of campaign, brand, partnership and audience strategies across a range of client projectsTranslate client briefs into clear strategic recommendations and actionable plansDevelop audience frameworks, positioning,



campaign architectures and strategic narrativesHelp shape integrated marketing approaches across paid, owned and earned channelsContribute strategic thinking that strengthens creative development and client outcomesCampaign & Client WorkWork collaboratively across strategy, creative, client services and production teamsSupport the development of campaigns, activations, sponsorships and fan experiencesEmbed social, digital and creator thinking into broader campaign planning where relevantDevelop recommendations grounded in audience needs, business objectives and cultural relevanceWork closely with Creative, Strategy and Client teams to ensure ideas are practical, relevant and deliverableContribute to client presentations, workshops and project deliverablesInsights, Trends & MeasurementAnalyse audience behaviours, platform trends and cultural moments to inform campaign thinkingIdentify relevant fan and creator communities across sport and entertainmentIdentify insights that inform campaign, content and partnership opportunitiesApply social, digital and cultural intelligence to strengthen strategic recommendationsReview performance and capture learnings to improve future workCollaboration & ContributionContribute to pitch responses, proposals and strategic narrativesDevelop transparent, compelling presentation materials for internal and client useSupport internal teams with social and creator expertise across projectsHelp build tools, frameworks and best practice approaches for social strategyExperienceAbout You2-4 years' experience in strategy, marketing, communications, sponsorship, consulting,



brand planning or integrated agency environmentsExperience developing strategic recommendations for brands, campaigns, partnerships or experiencesExperience contributing to client presentations, workshops or pitch processesExperience in sport, entertainment, media, sponsorship or agency environments is highly regardedExperience across social, digital, creator or content strategy is desirableSkillsStrong strategic thinking and problem-solving capabilityAbility to turn complex information into clear, practical recommendationsUnderstanding of marketing, communications and audience engagement principlesKnowledge of social, digital and creator ecosystems and how they support broader marketing objectivesStrong research, insight development and analytical skillsExcellent communication, storytelling and presentation skillsStrong deck-writing capability and attention to detailMindsetGenuinely passionate about sport and cultureCurious, culturally aware and audience-focusedCollaborative and comfortable working across multiple disciplines and stakeholdersProactive, detail-oriented and comfortable managing multiple briefs in a fast-paced environmentSuccess Looks LikeStrategic recommendations that help clients make better decisions and achieve stronger outcomesRecommendations that are clear, practical and connected to measurable outcomesStrong contribution to campaigns that perform across platforms, not just exist on themPositive impact on internal capability, helping teams think more confidently about social and creator strategyNote: All candidates require working rights of this country to perform the role.Gemba is an Equal Opportunity Employer.
We value diversity and encourage people of all different backgrounds, experiences, abilities and perspectives to apply.
We do not discriminate on the basis of race, religion, colour, national origin, gender, sexual orientation, age, marital status, veteran status, disability status or other protected characteristics or similar.
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📌 Junior Creative Strategist (Melbourne)
🏢 Gemba
📍 Melbourne