eCommerce Manager
National online channel
Location: Smithfield, NSW
Employment Type: Full Time
About Us
St John Ambulance is a nationally recognised not-for-profit organization making a real difference in communities across Australia.
Our National Online Shop at shop.stjohn.org.au has been recognised by the ORIAS (Online Retail Industry Awards) for excellence in end-to-end customer experience.
This channel continues to grow ahead of our industry benchmarks.
As our eCommerce Manager, you will lead the performance and growth of our fast-growing online channel, ensuring a consistent and effective customer experience across all digital touchpoints.
We operate on the Shopify platform with several customer engagement applications such as Klaviyo and Georgias.
This is a key hands-on role within the National Product Sourcing Unit (NPSU), reporting to the Commercial Director to drive ecommerce strategy, performance, and commercial outcomes.
Key Responsibilities
· Lead a small high performing team of the National Online Shop, including sales, conversion, and channel outcomes, by monitoring and analysing ecommerce performance and identifying opportunities to improve traffic, conversion, and revenue.
· Define and drive the ecommerce strategy to support growth and commercial objectives, driving the continued growth of the channel and maintaining performance ahead of industry benchmarks through strategic initiatives and optimisation.
· Work closely with the Commercial Director and our key stakeholders across the St John network to align ecommerce strategy, performance priorities, and commercial objectives
· Plan, lead and communicate promotional campaigns, seasonal activity,



and website updates including presentation and site content.
This would include competitor analysis and pricing.
· Manage digital agencies, Shopify and other partners.
· Work closely with the Product, Purchasing, Warehouse, and Finance teams to ensure product range, content, stock, pricing, and fulfilment are effectively aligned and represented through the online channel.
· Adapt current technologies and customer engagement tools.
· Monitor customer behaviour and feedback to identify opportunities to improve the online experience including surveys and customer satisfaction reporting.
· Prepare monthly reports and analysis.
Selection Criteria
Essential
· Proven experience in ecommerce management, with responsibility for online performance
· Strong understanding of ecommerce metrics including conversion, traffic, and revenue
· Experience planning and delivering digital campaigns and promotions
· Strong analytical and problem-solving skills, presentations and a good communicator.
· Strong communication and stakeholder management skills
· Experience leading and supporting a team
· Highly organised, with the ability to manage multiple priorities.
Desirable
· Experience with Shopify, Gorgias, Klaviyo, or similar ecommerce platforms
· Experience working with digital agencies and managing external partners




· Understanding of digital marketing channels including SEO, SEM, and paid advertising
· Experience in retail, healthcare, or first aid product experience
About the Team
We're a small, collaborative team managing the national eCommerce platform for St John Ambulance across Australia.
We're passionate about making first aid products accessible to individuals, families, and organisations nationwide.
This role provides an opportunity to lead and shape a fast-growing ecommerce channel, working across strategy, performance, and delivery within a supportive and high-performing team.
Benefits
· Highly reputable organisation with strong brand, mission, and values
· Work in a friendly environment within a small, high-performing team
· Salary packaging and PBI benefits
St John Ambulance Australia Limited is committed to the safety and wellbeing of all children who participate in St John activities, programs, events or services.
St John has zero tolerance for child abuse and neglect.
We take all allegations and concerns about abuse very seriously.
St John will always strive to ensure that children do not experience abuse, neglect, harm or exploitation during their involvement with us.
St John Ambulance Australia values diversity and are committed to fostering a workplace that is welcoming, respectful and inclusive.
We encourage applications from First Nations people, people living with disability, gender and sexually diverse people, and people who have come to Australia as migrants and refugees.
Appointment to this position is subject to a valid Working with Vulnerable People Clearance and National Police Check.
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📌 Ecommerce Manager (New South Wales)
🏢 St John Ambulance Australia
📍 New South Wales