Job Description

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Direct message the job poster from LARK Distilling Co

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Head of People and Culture at Lark Distilling Co.

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Lark is Tasmania's pioneering single malt whisky and Australia's no1 luxury single malt whisky brand. As the original trailblazer of the Tasmanian whisky movement, we're on a mission to make Tasmania the epicenter of new world whisky, where craft meets provenance, and luxury meets authenticity.

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Join our team and lead the commercial and marketing execution across two of LARK's critical sales channels - our domestic distributor (Spirits Platform) and Australia & New Zealand Travel Retail (GTR). This high-impact role is responsible for driving channel growth, delivering brand excellence, and building strategic partnerships that elevate LARK's position as the leader in new world luxury whisky.

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You'll be joining at a pivotal and exciting time for the brand, as we prepare to launch a refreshed portfolio and new brand positioning, setting the stage for the next era of growth.

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Key Responsibilities:

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AsSales & Marketing Manager – Domestic Distributor & ANZ GTR, you will lead the end-to-end commercial agenda across two key channels. You will be accountable for sales performance, brand execution, budget management, and fostering long-term, high-value customer relationships.

You'll work cross-functionally to deliver against growth targets and elevate the LARK brand across both the domestic and travel retail landscapes.

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- Strategic Leadership: Own and execute sales and marketing strategies, manage P&L; and A&P; budgets, and lead channel planning and forecasting.

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- Channel Management: Build Joint Business Plans with key GTR retailers, manage distributor relationships, and oversee pricing, promotions, and inventory planning.

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- Brand Execution:



Deliver premium brand experiences through POS, activations, and training across key airports and retail locations.

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- Insights & Reporting: Analyse performance, track investment efficiency, and provide actionable insights to leadership.

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Key Skills & Tools:

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- Experienced in leading commercial planning, P&L; management, and S&OP; to drive growth across domestic and travel retail channels.

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- Skilled in executing sales strategies, managing stock and promotions, and building strong customer relationships across key accounts.

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- Proven ability to activate premium brand plans, deliver consistent in-market execution, and support product restages and NPD.

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- Analytical and insight-led, with a focus on performance tracking, investment efficiency, and actionable reporting.

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- Ability to multitask and manage projects in a fast-paced, deadline-driven environment

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- Ability to be hands on and flexing between strategy and execution

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What You Bring:

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- Proven commercial acumen across sales, marketing, and finance.

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- Strong relationship-building skills with retail partners and internal teams.

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- Experience in premium brand execution and trade marketing.

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- Analytical mindset with a focus on performance and growth.

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- Agile, hands-on approach with the ability to balance strategy and execution.

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- Only successful applicants will be contacted.

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Seniority level

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Seniority level

Mid-Senior level/n/n

Employment type

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Employment type

Full-time/n/n

Job function

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Job function

Marketing and Sales/n

Industries

Beverage Manufacturing/n/n

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📌 Sales & Marketing Manager (Sydney)
🏢 Lark Distilling
📍 Sydney