Ready to build a brand, drive demand, and make an impact across Australia and New Zealand?

CNH is seeking a commercially minded and creative Marketing Manager based in St Marys to lead the marketing strategy for our CASE Construction and New Holland Construction brands across Australia and New Zealand.

In this influential role, you will develop and execute integrated marketing initiatives that increase brand awareness, generate qualified leads, and support sales growth across our construction equipment portfolio. Working closely with ANZ business leaders, dealers, distributors, regional marketing teams, and external partners, you will play a key role in connecting customer needs with innovative equipment and aftermarket solutions.

This is an exciting opportunity to shape the presence of two globally recognised brands within a vital industry across Australia and New Zealand.

Grow a career. Build a future.

What You’ll Do

- Develop and execute strategic marketing plans to increase brand visibility, customer engagement, lead generation, and sales performance.
- Create and deliver integrated marketing campaigns across digital, social media, email, website, events, and traditional channels.
- Develop engaging marketing content, including brochures, presentations, case studies, webinars, videos, and customer success stories.
- Collaborate with sales, product, aftersales, and dealer teams to develop localised marketing initiatives aligned with business objectives.
- Manage and optimise digital marketing activities, including social media, SEO/SEM, email marketing, lead nurturing, and marketing automation.
- Track, analyse,



and report on campaign performance, providing insights and recommendations to maximise ROI.
- Plan and execute trade shows, customer events, field demonstrations, and other brand-building activities across ANZ.
- Support dealer and distributor networks with marketing programs, collateral, training, and co-operative marketing activities.
- Ensure brand consistency across all customer touchpoints and communication channels.
- Conduct market and competitor analysis to identify trends, opportunities, and areas for growth.
- Manage marketing budgets and optimise investment to support market share and profitability objectives.
- Work closely with regional and global marketing teams to share insights and align local strategies with broader business objectives.

About You

- Bachelor's degree in Marketing, Business, Communications, Engineering, or a related discipline.
- Minimum 5 years' experience in a marketing role, ideally within a B2B, industrial, construction equipment, commercial vehicle, or related industry.
- Proven experience developing and executing integrated marketing campaigns that drive lead generation and business growth.
- Strong digital marketing capability across social media, email marketing, website management, SEO/SEM, and marketing analytics.




- Experience working with CRM systems, marketing automation tools, and campaign reporting platforms.
- Excellent written and verbal communication skills, with the ability to create compelling content for diverse audiences.
- Strong analytical skills with the ability to interpret data and translate insights into action.
- Outstanding stakeholder management skills and the ability to influence across multiple business functions.
- Strong project management and organisational skills, with the ability to manage multiple priorities simultaneously.
- Self-motivated, collaborative, and comfortable working in a fast-paced environment.
- Willingness to travel as required across Australia and Current Zealand.

Why Join Us

CNH is a world-class equipment and services company dedicated to advancing the noble work of agriculture and construction workers. Driven by our shared purpose of Breaking New Ground, we are passionate about bringing Innovation, Sustainability, and Productivity to all that we do.

As a truly global company, CNH’s 37,000+ employees form part of a diverse and inclusive workplace, focused on empowering customers to grow, and build, a better world through our core brands including Case IH, New Holland Agriculture and Case CE.

Perks We Offer

- Opportunity to develop your skills in a dynamic environment
- Competitive base salary and performance incentives
- Paid parental leave
- Novated leasing

Ready To Make An Impact?

We celebrate diversity and are committed to creating an inclusive environment for all employees.

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📌 Marketing Manager (Launceston)
🏢 CNH
📍 Launceston