06 Aug
|
Sea Makeup
|
Australia
06 Aug
Sea Makeup
Australia
Company Description Sea Makeup is a cosmetics brand dedicated to creating makeup products suitable for all skin types and tones. The company focuses on inclusive formulations that prioritize comfort, performance, and skin compatibility. Sea Makeup aims to empower individuals to express their style through high-quality, accessible products. Team members contribute to a brand built on inclusion, creativity, and customer-centered innovation.
Role Description The Google Ads Specialist is a full-time, remote role responsible for planning, executing, and optimizing Google Ads campaigns to drive brand awareness, traffic, and conversions for Sea Makeup. Day-to-day tasks include setting up and managing search, display, and shopping campaigns; conducting keyword and audience research; monitoring performance metrics; and adjusting bids, budgets, and ad copy to improve results. The specialist collaborates with marketing and creative teams to align ad messaging with product launches and promotions, ensures accurate conversion tracking, and prepares regular performance reports with clear insights and recommendations.
This role also involves staying up to date with Google Ads best practices and trends in beauty and e-commerce advertising.
Qualifications
- Demonstrated expertise in Google Ads campaign management, including search, display, and shopping ads.
- Strong analytical skills with experience using Google Analytics or similar tools to interpret data and optimize campaigns.
- Proficiency in ad copywriting and basic creative optimization to improve click-through and conversion rates.
- Understanding of e-commerce and digital marketing fundamentals, particularly in the beauty or consumer products space.
- Ability to manage budgets, forecast performance, and report results clearly to stakeholders.
- Comfort working independently in a remote setting, with reliable communication and time-management skills.
- Bachelor’s degree in Marketing, Business, Communications, or equivalent practical experience preferred.
- Experience with remarketing, audience segmentation, and A/B testing is a plus.
- Interest in inclusive beauty and skincare products, with sensitivity to diverse customer needs.
📌 Google Ads Specialist (Australia)
🏢 Sea Makeup
📍 Australia