Pre-sales Solution Engineer - Retail Technology / IoT

Pre-sales Solution Engineer - Retail Technology / IoT

Location: Sydney or Melbourne, Australia
Employment Type: Full-time
Department: Solutions / Pre-sales
Reporting to: Head of Solutions / ANZ Solutions Director

About Hanshow

Hanshow is a global leader in digital retail solutions, helping retailers accelerate their digital transformation through Electronic Shelf Labels (ESL), IoT technologies, smart store platforms, AI-powered solutions, and intelligent retail hardware.

With operations in more than 70 countries and deployments across over 50,000 stores worldwide, Hanshow partners with leading retailers to improve operational efficiency, enhance customer experience, and build the next generation of connected stores.

As our business continues to expand across Australia and New Zealand, we are seeking an experienced Pre-sales Solution Engineer to join our growing Solutions team.

About the Role

As a Pre-sales Solution Engineer, you will play a critical role in bridging customer business needs with Hanshow's technology solutions. Working closely with Sales, Product, Delivery and Engineering teams, you will design innovative retail technology solutions, support enterprise sales opportunities, and help customers successfully evaluate and adopt Hanshow's products.

This customer-facing role is ideal for someone who combines strong technical expertise with excellent communication skills and enjoys solving complex business challenges through technology.

Key Responsibilities

Solution Consulting & Solution Design

- Partner with the Sales team to understand customer business objectives, operational challenges and technical environments.
- Translate customer requirements into practical and scalable solution architectures.
- Design end-to-end solutions involving Electronic Shelf Labels (ESL), IoT platforms, wireless infrastructure, cloud services, APIs and retail systems.
- Assess technical risks, integration requirements, deployment approaches and implementation boundaries.
- Provide expert advice on product selection, network planning, solution architecture and deployment strategies.

Technical Pre-sales Support

- Deliver customer presentations, technical demonstrations, workshops and solution discussions.
- Prepare solution proposals, architecture diagrams, technical documentation, presentations and scope definitions.
- Respond to technical enquiries and coordinate with Product Management, R&D; and Delivery teams to resolve customer requirements.
- Support sales strategy by providing technical expertise throughout the sales cycle.




- Clearly articulate the business value and competitive advantages of Hanshow's products and solutions.
- Support enterprise RFI, RFP and RFQ responses.
- Analyse customer tender documentation and identify technical, compliance and delivery requirements.
- Prepare and review technical responses, product specifications and solution documentation.
- Coordinate cross-functional teams to ensure proposal quality, consistency and deliverability.
- Participate in technical clarification meetings, customer presentations and proposal reviews.

Proof of Concept (PoC) & Pilot Projects

- Design and support customer Proof of Concept (PoC) and pilot deployments.
- Define testing scope, success criteria, system configuration and acceptance metrics.
- Work closely with Delivery, Product and Engineering teams during testing and validation.
- Present PoC outcomes and recommendations to customers.
- Ensure a smooth technical handover from pre-sales to implementation teams.

Product & Market Support

- Stay up to date with emerging technologies including IoT, AI, cloud computing, smart retail and digital store solutions.
- Collect customer feedback and provide product improvement recommendations.
- Deliver product and solution training for customers, partners and internal sales teams.
- Support channel partners with solution design and technical enablement.
- Develop reusable solution templates, technical documentation and best practice guides.

Qualifications & Experience

- Bachelor's degree in Computer Science, Software Engineering, Information Technology, Electronics, Telecommunications or a related discipline.
- Experience as a Pre-sales Engineer, Solution Engineer, Systems Engineer, Technical Consultant or similar customer-facing technical role.
- Strong solution design, technical consulting and requirements analysis skills.
- Ability to translate complex business requirements into practical technical solutions.
- Solid understanding of networking, cloud platforms, APIs, databases, system integration and enterprise architecture.
- Experience preparing professional PowerPoint presentations, technical proposals and solution architecture diagrams.
- Excellent analytical,



problem-solving and stakeholder management skills.
- Strong written and verbal communication skills in English.
- Ability to manage multiple projects in a quick-paced environment.
- Willingness to travel across Australia and New Zealand when required.
- Full Australian working rights.

Preferred Experience

- Retail technology, supermarket, chain retail, consumer electronics or logistics industry experience.
- Electronic Shelf Labels (ESL), Digital Signage, IoT or Smart Store solutions.
- Integration experience with POS, ERP, pricing, merchandise management or inventory management systems.
- Knowledge of REST APIs, JSON, Linux, cloud platforms, databases or enterprise integration.
- Experience with Wi-Fi, Bluetooth, Zigbee, LoRa, RFID or other wireless communication technologies.
- Experience supporting enterprise RFPs, Proof of Concepts (PoCs), pilot projects or large-scale customer implementations.
- Project delivery, implementation or technical project management experience.
- Mandarin Chinese language skills to collaborate with Hanshow's Product and R&D; teams in China.

What We're Looking For

- The ideal candidate is both technically capable and customer-focused. You are someone who can:
- Understand the business problems customers are trying to solve—not just the technology they request.
- Explain complex technical concepts clearly to both technical and non-technical audiences.
- Build trusted relationships with customers, sales teams, product managers and engineers.
- Take ownership and proactively drive technical solutions forward.
- Perform effectively in competitive sales environments and manage changing customer requirements.
- Demonstrate curiosity and enthusiasm for retail technology, IoT, AI and digital transformation.

What We Offer

- Opportunities to work on some of the largest retail digital transformation projects across Australia and New Zealand.
- Collaboration with leading retailers and global technology partners.
- Exposure to cutting-edge technologies including Electronic Shelf Labels, IoT, AI and Smart Store solutions.
- An international working environment with close collaboration across global Product, Engineering and Delivery teams.
- Competitive salary package and excellent career development opportunities.
- Comprehensive product and solution training.
- A collaborative, innovative and supportive team culture.

Hanshow is committed to building a diverse and inclusive workplace. We welcome applications from all qualified candidates who have the legal right to work in Australia.

#J-18808-Ljbffr

📌 Pre-sales Solution Engineer – Retail Technology / IoT (Ryde)
🏢 Hanshow Australia
📍 Ryde