Job Type: Permanent position | Full time position

Job Description

Cox Purtell Digital Marketing & E-commerce Manager St Leonards, Sydney | Hybrid (1-2 days WFH) | $170k inclusive super + 10% STI

This is a well-established, product-led business in the health, beauty and wellbeing space, with a solid retail/clinic network and a fast-growing digital and eCommerce arm. As they continue to scale their online presence, they're looking for a Digital Marketing & E-commerce Manager to take ownership of digital growth and bring real strategic rigour to the function. This is a standalone position reporting directly to the Head of Digital.

You won't be managing a team - instead, you'll be hands-on, resourceful, and the driving force behind the organisation's digital sales growth. You'll bring the discipline and structure of a larger organisation into a business that's ready to professionalise its digital function further.

Responsibilities

- Own the performance of the online marketplace and brand websites, driving traffic, conversion, AOV and repeat purchase.
- Lead the digital media investment strategy across paid social, search, programmatic and affiliate, with clear accountability for ROI and attribution.
- CRM is central to this role.
- You'll own database growth, segmentation, automated lifecycle journeys, and loyalty programs that drive retention.
- Own the digital promotional calendar and digital-specific campaign levers, briefing and guiding creative development.
- Drive organic visibility and continuous CRO/UX improvement across digital properties.
- Work closely with Sales, Brand,



Customer Service and the wider retail/clinic network to ensure digital activity supports, rather than competes with the broader business.
- Provide meaningful input into broader digital strategy and commercial planning, working closely with the Head of Digital.

What we’re looking for

- Prior experience in Shopify (preferred but not essential)
- Experience in a product-based business, ideally within healthcare, wellbeing, beauty or a related consumer space.
- A confident individual owning database growth, segmentation and lifecycle automation.
- A track record in digital marketing and eCommerce, with solid commercial and analytical acumen.
- Excellent stakeholder management skills and able to build trust and influence across a diverse business.
- Comfortable owning a standalone function without a team around you.
- Ideally, you’ve worked within a larger, more structured organisation and can bring that discipline to a growing business.
- Looking for a step up in your career, ready to take full ownership of a high-impact, high-visibility role.

Salary benefits: + 10% bonus

Work Type: Full time Salary: $160000-170000 Job Publish: 20-07-2026 Job Expire: 19-08-2026

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📌 Digital Marketing & E-commerce Manager (New South Wales)
🏢 Sociable Tech
📍 New South Wales