We're looking for someone who wants to understand our business as deeply as we do, then use marketing to help more nurses trust and choose Affinity.
Someone to own marketing, not someone waiting for instructions. Someone who sees opportunities, makes decisions and holds themselves accountable for the results.
We're an established healthcare workforce business supporting nurses across regional, rural and remote Australia. We've built our reputation over 23 years by genuinely looking after our nurses and we want our marketing to reflect that.
What You'll Be Responsible For
Developing and executing Affinity's marketing strategy.
Managing Google Ads, paid social campaigns and future digital initiatives.
Improving SEO and AEO search visibility.
Creating engaging email marketing and automated communication journeys that help our nurses and midwives.
Working with our leadership and internal team to publish and promote valuable content across our website, email and social channels.
Monitoring campaign performance, analysing results and recommending improvements.
Producing clear weekly and monthly marketing reports.
Managing marketing suppliers and external partners.
Continuously testing, learning and improving our marketing performance.
What Success Looks Like
Build a strong and more consistent brand.
Increase quality nurse applications.
Improve our organic search presence across platforms.
Create marketing that genuinely educates and supports nurses.
Deliver explicit reporting that drives better business decisions.
Continually test, improve and optimise our marketing performance.
About you
You're someone who naturally takes ownership. You don't wait for someone to tell you what to do. You identify problems, recommend solutions and enjoy seeing the impact of your work.
You're commercially minded, comfortable making decisions and confident being held accountable for outcomes.
You're curious. You look outside your industry and enjoy bringing fresh ideas rather than simply copying what competitors are doing.
You'll bring experience across digital marketing, campaign management, Ads, analytics and email marketing. Experience in managing team members will be highly regarded.
Why Affinity?
You'll work directly with decision makers in a business that values initiative. If you've got an idea backed by evidence, we'll listen.
Our Recruitment Process
We're looking for someone who can demonstrate results.
Stage One:A short introductory conversation to learn more about your experience and answer any questions you have about the role.
Stage Two: Before your interview, we'll ask you to prepare a short practical marketing exercise. Bring a brief proposal identifying one opportunity to improve Affinity's marketing based on publicly available information and be ready to discuss your idea with us during the interview.