Job Type: Permanent position | Full time position

Job Description
Full-time Pool Marketing Specialist position available in Brookvale NSW 2100. 3 Stand-out Bullet Points:

- Salary: $79,000 to $90,000 plus superannuation
- Full-time position with Aquify Pools
- Opportunity to develop and deliver marketing strategies for a growing swimming pool construction business.

Position Overview T & M Pools Pty Ltd (trading as Aquify Pools) is a residential swimming pool construction company specialising in the supply and installation of fibreglass pools across New South Wales. With the continued growth of the business and increasing competition within the pool industry, Aquify Pools is seeking an experienced Marketing Specialist to develop and implement strategic marketing initiatives that strengthen the company's brand, promote its products and services, and generate new business opportunities.

The role will identify market trends, develop pricing and promotional strategies, increase brand awareness, and implement effective online and offline marketing campaigns to support the company's ongoing growth.

Position Responsibilities and Tasks

- Develop, implement and evaluate marketing strategies to promote Aquify Pools' products and services across residential and commercial markets.
- Develop pricing, branding and promotional strategies to strengthen the company's market position and competitive advantage.
- Create engaging marketing content for digital platforms, social media, email campaigns, print media and the company website.
- Collaborate with the sales team to prepare marketing materials,



presentations and promotional resources that effectively communicate the company's products and services.
- Conduct market research and competitor analysis to identify industry trends, customer preferences and new business opportunities.
- Plan, manage and optimise digital marketing campaigns, including SEO, SEM, PPC and social media advertising, to increase brand awareness, website traffic and customer enquiries.
- Monitor and analyse marketing campaign performance, website traffic, lead generation and return on investment, and recommend improvements where required.
- Build and maintain relationships with customers, industry partners, suppliers and media contacts to enhance the company's brand reputation.
- Stay informed of developments within the pool industry and emerging marketing trends and technologies, and incorporate creative approaches into the company's marketing strategies.

Qualifications and Skills

- Relevant bachelor's degree in Marketing, Business, Communications or a related field, or equivalent relevant work experience.
- At least 3 years of relevant experience in a marketing role is highly desirable.
- Experience in developing and implementing marketing strategies and campaigns.
- Strong knowledge of digital marketing, including social media and online advertising.
- Excellent communication, organisational and time management skills.
- Ability to conduct market research, analyse marketing performance and work collaboratively in a team environment.

Salary: This is a full-time position with competitive remuneration package ranging from $79,000 to $90,000 p.a. plus superannuation for a 38-hour work week.

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📌 Marketing Specialist (Northern Beaches Council)
🏢 11 Recruitment
📍 Northern Beaches Council