With properties in some of Australia’s most iconic locations, NRMA Parks & Resorts provide accommodation that suits every budget, style, and occasion – from campsites to luxury resorts. We connect holidaymakers with over 50 incredible destinations to create unforgettable holiday experiences.

Part of the trusted NRMA Group, a member-owned brand, our passionate team works together to make holiday magic happen—it's not just our job, it's in our nature.

Job Description

At NRMA Parks & Resorts,we'recreating extraordinary holiday experiences across some of Australia's most iconic destinations.As we continue to grow,we'relooking for a strategic and commercially mindedContent Managerto lead our content strategy, elevate our storytelling and drive measurable business outcomes.This is a newly created role within our Brand & Content team, offering the opportunity to build and shape how content connects with travellers at every stage of their journey.

This role is ideal for someone who genuinely loves travel and understands what inspires people to book their next getaway. Whetheryou'vebuilt your career in tourism,hospitalityor travel marketing, oryou'resomeone who spends every spare weekend exploring Australia's parks, coastalescapesand road-trip destinations,you'llbring a strong understanding of domestic travel and traveller behaviour.

What you will do

- Own and lead the content strategy across owned, paid and earned channels.
- Develop annual, quarterly and campaign content plans that align with businessobjectives.
- Drive a hub-and-spoke content model to create more connected customer experiences.




- Optimise content performance across website, EDM, social media, creator partnerships, paidmediaand emerging channels.
- Identifygrowth opportunities through audience insights,analyticsand performance reporting.
- Lead the evolutionofnew contentchannels, including video and YouTube.
- Work closely with brand, digital, revenue,membershipand operations teams to bring integrated campaigns to life.
- Build relationships with creators,agenciesand industry partners to maximise reach and impact.
- Champion content best practice and help shape the future direction of content across the business.

What you will bring

- Proven experience in content strategy, contentmarketingor brand/content leadership roles.
- Solid analytical capability with the ability to interpret data andidentifyopportunities for growth.
- A strong understanding of the Australian travel landscape, domestic travel behaviours and the role contentplaysin inspiring holiday decisions.
- Experience within the travel, tourism or hospitality industry will be highly regarded. Equally,we'dlove to hear from people who are genuinely passionate about travel, caravan parks,resortsand exploring Australia.
- Experience managing content across multiple channels and customer touchpoints.




- A strategic mindset balanced with strong planning and execution skills.
- Excellent stakeholder management and communication skills.
- A curiosity for emerging trends,platformsand content innovations.
- The ability to translate business challenges into compelling content solutions.

What’sin it for you?

At the NRMA wearen’tjust about discounts(although you do get these too). We offer benefits to help make work and lifejust rightfor you!

- Progressive flexibility,leaveand well-being benefits to balance all of life's priorities including 5 weeks annual and recreation leave. generous leave benefits.
- Travel discounts on SIXT car rental, cruises, and accommodation at our award-winning NRMA Holiday Parks and Resorts.
- ComplimentarymyNRMARewards membership including free Roadside Assistance & discounts on groceries, movie tickets, gift cards, gym memberships, attractions, restaurants and much more
- Discounts on a range of NRMA personal insurance products including car, home & travel
- Grow, progress or relocate your career and move around the NRMA Group ordifferent locationswith us.

Know you belong

We’refor inclusion, diversity, andrepresentingthe members, guests, customers, and communities we serve.That’swhy we welcome applications from First Nations, people with disability, those from diverse cultural backgrounds, people of all genders, members of the LGBTQI+ community, and anyone else who wants to be part of our team.

Ready to help shape the next chapter of NRMA Parks & Resorts?

#J-18808-Ljbffr

📌 Content Manager (Queensland)
🏢 Nrma
📍 Queensland