Associate Director of Sales – MICE | Sydney

- Join an award-winning global luxury hotel brand, recognised as the #1 Best Hotel Brand in the World by Travel + Leisure.
- Work within a prestigious 5-star hotel renowned for its heritage elegance and iconic Sydney Harbour views.
- Be part of an industry‑leading international hospitality group with exceptional career development opportunities.
- Prime CBD location with world‑class facilities and a reputation for delivering unforgettable luxury experiences.

THE ROLE

As the Associate Director of Sales – MICE, you will play a key leadership role in driving revenue growth across the Meetings, Incentives, Conferences and Events (MICE) market. You will build strong client relationships, identify new business opportunities and lead a high‑performing team to deliver exceptional event experiences.

Key Responsibilities

- Drive new business and maximise sales opportunities across the MICE market and other key segments.
- Develop and execute strategic sales plans aligned with business objectives.
- Build, maintain and grow long‑term relationships with new and existing clients.
- Lead, coach and inspire the sales team to deliver exceptional guest and client experiences.
- Negotiate contracts to maximise revenue and profitability.
- Promote all hotel offerings including accommodation, conferencing, catering, food & beverage, spa and bespoke guest experiences.
- Represent the hotel through networking events, industry associations and community engagement.
- Contribute to sales planning, budgeting and target setting across market segments.




- Conduct competitor analysis and identify opportunities to increase market share.
- Ensure all sales activities support the hotel’s luxury brand standards and commercial objectives.

ABOUT YOU

- Previous experience in a similar Sales Leadership role within a luxury hotel or resort environment.
- Proven success driving MICE sales and achieving ambitious revenue targets.
- Strong business development skills with the ability to generate new leads and secure repeat business.
- Outstanding negotiation, presentation and relationship management skills.
- Strategic thinker with a commercial mindset and a results‑driven approach.
- Hospitality Management, Events Management or related tertiary qualification preferred.
- Experience using CRM systems, Opera Cloud or similar Property Management Systems.
- Advanced Microsoft Office skills including Word, Excel and PowerPoint.
- Excellent written and verbal communication skills.
- Full Australian working rights.

BENEFITS & PERKS

- Join a supportive, collaborative and high‑performing team.
- Work in an iconic luxury hotel in the heart of Sydney.
- International career progression with a globally recognised hospitality brand.
- Market-competitive salary with annual salary reviews.
- Ongoing personal and professional development, including LinkedIn Learning.
- Complimentary staff meals during shifts.
- Hotel and group discounts worldwide.
- Birthday leave to celebrate your special day.
- Employee Assistance Program (EAP).
- Complimentary uniform with full laundering service.
- Historic workplace with beautifully designed facilities and premium staff amenities.

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📌 Associate Director of Sales – MICE | Sydney (New South Wales)
🏢 Aa Appointments
📍 New South Wales