We’re looking for aDigitalPerformanceSpecialistto join ourMarketingand Productteamwhere you'll have the opportunity to analyse,optimise,measure and grow thesales anddigitalpresence of two banking brands. Working across our full range of financial services products, we’re looking for someone with strongtechnicaldigitalskillsetthat will assist our team indriving and measuring the performance of ourmarketingcampaigns.Someone who can think outside the box to present solutions and current ideas to improve performance.

About You

Minimum 5 years' experience in digital performance marketing, with hands-on ownership of paid and organic channels including Google Ads, SEO and social media marketing.

Proven ability to manage and optimise multi-channel campaigns simultaneously with strong command of conversion funnel analysis — including CPC, CPL, CPA across comparison, affiliate and paid social channels

Ability to develop insights and performance reports to analyse marketing effectiveness over time.

Experience with campaign measurement tools including Google Analytics 4, Google Tag Manager and UTM tracking — and the ability to identify and resolve attribution errors before they distort decisions

Comfortable working with app download tracking, lead gen forms and pixel implementation across platforms including Meta, Google and third-party comparison sites

Data-driven and commercially minded — you translate campaign numbers into budget recommendations and present performance clearly to non-technical stakeholders

Experience working with financial services, fintech or regulated products is highly regarded





Ability to get involved in the development of digital presence and user experiences across other digital platforms and services that support the bank.

A university, TAFE or industry-based qualification in marketing, business or a related discipline

Experience with CRM is desirable but not essential

Liaise with agencies to manage performance, integrations and work with internal stakeholders.

Why work for us

- competitive salaries
- birthday leave
- flexible working arrangements
- career growth
- training and development opportunities and support
- Employee Assistance Program (EAP)
- Health and Wellbeing incentives
- subsidised optional Corporate Uniform
- Years of Service Recognition

About us

Community First has been in operation for more than 60 years having started in 1959 as the Sydney Water Board Officers Credit Union Co-Op. Community First strives to offer members something different and truly puts members first in the delivery of products and services which help them achieve their personal financial goals.

Today, Community First Bank has over 2.4 billion dollars in assets, has store locations stretching from the Illawarra, Sutherland Shire, the Hunter Region, Western Sydney and in between. As one of Sydney’s largest community based credit unions, we are member owned and run for the benefit of our members, not for external shareholder profit. We aim to continue to be an integral part of the communities in which our Members live and work.

We’re about helping members turn their dreams into reality. Like what you read, this may be the perfect role for you.

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📌 Digital Performance Specialist (Cumberland City Council)
🏢 Community First Bank
📍 Cumberland City Council