GWG Recruitment is partnering with an iconic FMCG brand to recruit an experienced Senior Social Media Specialist for a 3-month contract.

This is an exciting opportunity to join a well-known household brand during a busy period, leading social media strategy, campaign execution and performance across a portfolio of recognised consumer brands.

This role would suit a hands‑on social media professional who thrives in a fast‑paced environment and enjoys balancing strategic thinking with day‑to‑day campaign delivery.

What’s on Offer

- 3-month contract with an immediate start preferred
- Monday to Friday position
- Hybrid working arrangement (3 days per week in the Berkeley Vale office)
- Opportunity to work with one of Australia's most recognised FMCG organisations
- Collaborative, high-performing marketing team
- Competitive hourly rate based on experience

About the Role

Reporting to the Media Manager, you will take ownership of social media planning, execution and optimisation across a portfolio of consumer brands. You'll work closely with internal stakeholders and agency partners to deliver engaging campaigns that drive brand awareness, customer engagement and measurable business outcomes.

Key responsibilities include:

- Developing and delivering integrated social media strategies and campaigns
- Managing paid social campaigns across Meta, TikTok and other key platforms
- Monitoring campaign performance and providing data-driven insights and recommendations
- Managing influencer partnerships and social collaborations




- Creating and approving engaging social content aligned with brand guidelines
- Partnering with agencies and internal marketing teams to deliver best‑practice social campaigns
- Managing campaign budgets and maximising ROI
- Supporting and mentoring junior team members where required

About You

To be successful, you'll bring:

- 5+ years' experience in social media, digital marketing or integrated digital campaigns
- Strong experience managing paid social campaigns and media buying
- Advanced knowledge of Meta Ads Manager, TikTok Ads Manager and digital campaign optimisation
- Experience interpreting campaign analytics and translating insights into action
- Excellent copywriting and content planning skills
- Strong stakeholder management and project coordination abilities
- Experience working with agencies, influencers and cross‑functional marketing teams
- A tertiary qualification in Marketing, Communications or Digital Marketing (preferred)

As an equal chance employer, we are committed to building inclusive and respectful workplaces, strengthened by diversity and encourage applications from First Nations Peoples, all genders, those from culturally diverse backgrounds, LGBTIQA+ community and people with disability, of all ages and backgrounds. We strive to provide a barrier free and equitable recruitment experience. If you do require an adjustment during the recruitment process, please contact your consultant via the phone number or email above

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📌 Senior Social Media Specialist (Gosford)
🏢 GWG Recruitment
📍 Gosford