7d ago , from Illawarra Mercury Job Board

We are a dynamic, fast-paced leader in the pharmaceutical sector looking for an experienced Brand Manager to join our elite Marketing team.

The Brand Manager will be accountable for accelerating brand equity and financial performance across assigned territories. Executing across the full marketing spectrum, you will mobilize cross-functional partners to hit ambitious Net Sales, Market Share, and Brand Contribution benchmarks.

About the job

Achieve revenue and gross margin targets in line with allocated Brand Budgets:

- Brand Strategy, Planning & Execution – Developing annual Brand Plans and strategies which deliver a step change in brand performance
- Market Insight – Identifying fresh and incisive insights that unlock opportunities for growth
- Brand Building – Building on the current brand positioning to strengthen brand equity innovation – Identifying, developing and delivering new insightful products, claims, packaging and services which meet consumer needs
- Commercial Decision Making – Making robust, data driven and informed commercial decisions across key business levers to drive brand sales & profitability
- Own the P&L; for the Brand and or Brand Sub Group (BME, Pricing, P&L; Performance, SKU Optimisation)
- Consumer Communication online & offline – Defining, delivering impactful and integrated communication solutions to achieve brand growth. Defining, delivering impactful and integrated ATL campaign via relevant touch-points inclusive of Mass media, Digital, SEM & Social Media and customer media initiatives
- Maintenance of the consumer website
- Work closely with manufacturing,



procurement and technical teams to ensure current portfolio of products remains on the market should there be any need for non-discretionary changes in formulation – execute changes and communicate appropriately to the Australian market
- Manage the Brand Marketing Expenditure budget on a monthly basis ensuring accurate monthly phasing forecast and overall spend to budget
- Maximise performance of Advertising, Media and PR agencies in delivery and support of the marketing and communication initiatives
- Post evaluation of marketing activities
- Identifying needs and coordinating Market Research
- Timely brand reporting on a monthly basis to cover brand performance, marketing activities and competitor intelligence
- Work cross-functionally to solve any problems that arise and to introduce process improvement
- Brand Stewardship – Ensure brand design and behaviour across all in market materials and communication are in line with brand architecture and positioning and maintain an up to date brand for internal and external use

Requirements & Qualifications:

- Bachelor’s degree in Business / Commerce / Marketing
- Computer literacy essential; experience in Microsoft Office and mid-level competency with excel and PowerPoint
- Experience having worked as a Brand Manager (1-2yrs), Assistant Brand Manager / Junior Brand Manager (2-3yrs) in OTC, Skincare, FMCG and/or Natural Healthcare industry
- Financial management skills including the ability to manage expense budgets with robust key performance indicator focus
- Prior experience working with major Australian pharmacy retailers (especially top national accounts) and maximizing their trade marketing programs is highly preferred.

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📌 Brand Manager (New South Wales)
🏢 Illawarra Mercury Job Board
📍 New South Wales